COVER STORY: REINVENTING THE PREMIUM EXPERIENCE THROUGH RENOVATION
A preview of Kauffman and Arrowhead Stadiums
BY ADAM STOVER
FEATURES:
ALSD 2014 PROGRAM AND PREVIEW
THE SPORTS VENUE DESIGN & BUILD FORUM
ANALYTICS OF COURTSIDE SIGNAGE
How a simple reconfiguration of signage increases revenues
BY SCOTT HOROWITZ
RENOVATION ON THE FAST TRACK
Santa Anita Park transforms itself in just 13 weeks
BY JARED FRANK
THE IMPORTANCE OF CUSTOMER FEEDBACK
Why feedback leads to more satisfied customers and employees
BY BRIAN CONNOLLY
REVENUE IN THE DESERT
The Cactus League becomes an investment for corporate partners
BY TROY KIRBY
THE STATE OF DATA IN SPORTS BUSINESS
Where we are and where we are going
BY EMILY MILLER HUDDELL
PREPARING FOR THE AUSTRALIAN OPEN
Opening a new venue is challenging; three times is a journey
BY BRIAN MORRIS
WHO’S BUYING PREMIUM SEATING IN COLLEGE ATHLETICS?
A peek into collegiate corporate ticket buyers
BY HEATHER LAWRENCE AND BRANDON STEFFEK
SALES TRAINING:
AN EXCERPT FROM THE ULTIMATE TOOLKIT TO SELL THE LAST SEAT IN THE HOUSE
BY JON SPOELSTRA AND STEVE DELAY
GET YOUR PLAYERS ON THE PHONE
BY CARY KAPLAN
TED NUGENT, THE BYRDLAND, AND YOU
BY BILL GUERTIN
DEPARTMENTS:
NEW ALSD MEMBERS
ALSD STAFF EDITORIAL
Editor’s Note: Feast Today, Feast or Famine Tomorrow?
BY JARED FRANK
FROM THE TOP
The President of the Arizona Diamondbacks shares his beliefs on fan experience and ticketing in the digital age
WITH DERRICK HALL
ALSD MEMBER Q&A
INDUSTRY AND ASSOCIATION NEWS
Salary Survey 2014
ALSD MEMBER HIGHLIGHT
SEAT visits with: Andrea Smith, Director of Premium Services, AEG/STAPLES Center
BY JARED FRANK
COMING ATTRACTIONS
About the Cover: ALSD 2014 will tour Kauffman Stadium, a venue illustrating the key industry trend of reinventing experience through renovation. Photo Credit: Sam Fentress