SEAT Winter 2014

SEAT Winter 2014

COVER STORY: ANOTHER GOLDEN AGE
Not since the mid-1990s has venue design been so hot. The ALSD is highlighting this state of the industry at The Sports Venue Design & Build Forum, to be held in conjunction with ALSD 2014.
BY BILL DORSEY

FEATURES:

ALSD 2014 PROGRAM AND PREVIEW
Develop your career, ideas, and community relationships at the 24th Annual ALSD Conference and Tradeshow.

WHAT DOES YOUR BEST CUSTOMER THINK?
The Corporate Ticket Impact Conference (CTIC) is back in 2014 at the USTA Billie Jean King National Tennis Center.

BRANDING YOUR SUITES: THE ULTIMATE RENEWABLE RESOURCE
Invest in added-value programs such as branding and customization of suites to keep corporate customers happy.
BY BILL DORSEY

COLD HANDS, WARM EXPERIENCE
1,800 Sodexo team members overcome the elements to deliver a memorable NHL Winter Classic.
BY JON COLLIER

INSIDERS DISH ON THE FUTURE OF THE PREMIUM FOOD AND BEVERAGE EXPERIENCE
Researchers summarize the views of F&B professionals on current and future trends.
BY DR. PETER TITLEBAUM AND DANIELLE KLOKE

MOBILE HOSPITALITY OUTSIDE THE VENUE WALLS
Hospitality beyond facility exteriors is shaping up to be the next big revenue stream for the venue marketplace.
BY AMANDA VERHOFF

WHAT IS YOUR GUESTS’ LASTING IMPRESSION?
While a first impression grabs guests’ attention, it’s the last impression they may remember most.
BY JASON M. RITTENBERRY

SALES TRAINING:

THE EARLY BIRD GETS THE WORM
BY CARY KAPLAN

ARE YOU SELLING WHAT YOUR SUITE BUYERS CRAVE?
BY BILL GUERTIN

DEPARTMENTS:

NEW ALSD MEMBERS
MEMBERS ON THE MOVE

ALSD STAFF EDITORIAL
Editor’s Note: Celebrate Success...for Everyone...Everywhere...All the Time
BY JARED FRANK

FROM THE TOP
The President and CEO of MetLife Stadium shares his excitement for the first cold-weather, outdoor Super Bowl.
WITH BRAD MAYNE

ALSD MEMBER Q&A

INDUSTRY AND ASSOCIATION NEWS
Manager’s Box puts Red Bulls fans in the driver’s seat
New ticket-reseller company is creating a sports “dynasty”
F&B continues to grow up
Feature Recipe: Sodexo chef delivers premium taste and nutrition to K-State

ALSD MEMBER HIGHLIGHT
SEAT showcases: The Transformed MSG
BY JARED FRANK

COMING ATTRACTIONS

About the Cover: The new Minnesota Vikings stadium represents the second coming of the venue marketplace to be highlighted at The Sports Venue Design & Build Forum. See page 54 for details.