SEAT Spring 2013

SEAT Spring 2013

COVER STORY: ALSD 2013 PREVIEW
All the sessions, panelists, keynote speakers, venue tours, and more awaiting you in Orlando/Tampa.

FEATURES:

SETTING A NEW STANDARD FOR PREMIUM SPACES
How and why Amway Center in Downtown Orlando features a little something for everyone.
BY ADAM STOVER

THE STATE OF THE PREMIUM SEATING INDUSTRY
Victus Advisors recently surveyed the ALSD membership to gauge the state of the industry, and the results are in.
BY BRIAN CONNOLLY

THE SECRET TO TOM WILSON’S SUCCESS
Don’t decrease your suites; instead increase your customers.
BY BILL DORSEY

HOW TO HIT A MOVING REVENUE TARGET
College athletics invests media revenues and donations back into the capital of their stadiums and arenas.
BY DR. TOM H. REGAN

GETTING FROM STREET TO SUITE
Part II: The VIP Entrance & Experience
BY PETER TITLEBAUM, Ed.D. AND DEBBIE TITLEBAUM

SPORTS TEAMS GROW UP WITH BIG DATA
SEAT interviews one of the players in predictive analytics.
INTERVIEW BY BILL DORSEY

SPORTS TECHNOLOGY CORNER:

THE IN-VENUE EXPERIENCE ADVANTAGE
Are you tapping into it? 
BY STEVE MASSI

THE SECOND SCREEN EXPERIENCE
Futuristic personalized on-screen and on-mobile experiences.
BY UMA JAYARAM

SALES TRAINING:

THE CHAMELEON APPROACH 
BY CARY KAPLAN

WHOSE VALUE ARE YOU MEASURING? 
BY BILL GUERTIN

DEPARTMENTS:

NEW ALSD MEMBERS

MEMBERS ON THE MOVE

ALSD STAFF EDITORIAL
The Tampa 2
BY JARED FRANK

ALSD MEMBER EDITORIAL
Keep the Long-Term Vision in Mind as You Tackle Premium Inventory
BY STEVE DELAY

ALSD MEMBER Q&A

INDUSTRY AND ASSOCIATION NEWS
The Bakersfield Jam’s B2B experiment is the hottest event in town
Feature Recipe: Sportservice chef beefs up Texas Rangers ballpark menu

THE ALSD ONLINE

ALSD MEMBER HIGHLIGHT
SEAT visits with: 
Cari Belanger-Maas
Director of Premium Services and Guest Relations
Arizona Cardinals Football Club

COMING ATTRACTIONS

About the Cover: ALSD 2013 will visit Amway Center on June 30. Photo courtesy of Christy Radecic.