COVER STORY: THE CORPORATE TICKET MARKETPLACE
How the corporate fan handles his ticket assets has changed dramatically over the past two decades. Where does he go from here?
BY BILL DORSEY
FEATURES:
PRELIMINARY ALSD 2013 CONFERENCE PROGRAM
The ALSD is planning another great show for 2013. Here’s a sneak peek at the schedule of events, session descriptions, and venue tours awaiting attendees in Orlando/Tampa.
A PREMIUM ON NEW CLUBS
On Opening Day 2013, the Cleveland Indians will usher in the exclusive Premium Club which addresses changes in premium customer demands.
BY AMANDA VERHOFF
GETTING FROM STREET TO SUITE
Part I: Parking
BY PETER TITLEBAUM, Ed.D. AND DEBBIE TITLEBAUM
CLUBCORP STADIUM CLUBS GOT GAME . . . AND MUCH MORE
The "World Leader in Private Clubs" has partnered with college athletic departments to operate stadium clubs that provide amenities outside of just the home venue on gameday.
BY PATTY JERDE
SPORTS TECHNOLOGY CORNER:
UPGRADING (AND UPSELLING) FROM THE CHEAP SEATS
Seat-upgrade apps provide fans more control over their game experience, and teams more opportunities to capture data and upsell ticket packages.
BY TREVOR ALLISON
SALES TRAINING:
MORE FISH BOWLS
BY CARY KAPLAN
SUITE SALES REPS: WHOSE STORY ARE YOU SELLING?
BY BILL GUERTIN
DEPARTMENTS:
NEW ALSD MEMBERS
ALSD STAFF EDITORIAL
Editor’s Note: Knocking on Opportunity’s Door
BY JARED FRANK
ALSD MEMBER Q&A
INDUSTRY AND ASSOCIATION NEWS
Washington State University leads by example
Birthday group sales bring life to the party for MLL Champion Chesapeake Bayhawks
Feature Recipe: Wells Fargo Center chef brings local ingredients to his hometown arena
THE ALSD ONLINE
ALSD MEMBER HIGHLIGHT
SEAT visits with:
Dennette Thornton, Group Sales Manager, Atlanta Braves
John Farrell, Premium Seating Manager, Atlanta Braves
COMING ATTRACTIONS
About the Cover: The Commissioners Club at MetLife Stadium demonstrates dramatic shifts in corporate ticket assets. As a result of these changes, the ALSD is presenting a one-day Corporate Ticket Impact Conference (CTIC).