COVER STORY: POLISHED BRANDING
One company surfaces as a preeminent branded sports marketing partner. Visit the “facility” at Target Field, a destination suite that is a world of its own – Cambria’s Design Studio.
PLUS: Learn why the ALSD is going to Minneapolis in 2012.
BY AMANDA VERHOFF
FEATURES:
ALSD 2011 IN PHOTOS
This year’s ALSD Conference and Tradeshow at LA LIVE was one for the ages. In this year’s show recap, SEAT relives the memories of all the events through the lens of SuiteCaptures photography. See if you can find Waldo, or even yourself.
HOW TO WIN DESPITE LOSING
Vince Lombardi once said, “Winning isn’t everything, it’s the only thing.” But for many ALSD members, winning on the field is an uncontrollable variable. Instead, teams focus on what they can control – creating superior customer service and memorable experiences.
BY RYAN MIRABEDINI
AN ANALYSIS OF BEST PRACTICES UTILIZED BY LUXURY SUITE DIRECTORS
ALSD members completed two surveys earlier this year – one for sales professionals; the other for service professionals. The results are now unveiled.
BY HEATHER LAWRENCE, PH.D
ALL CITIES ARE NOT CREATED EQUAL
SEAT presents a summary of the four-part series, investigating suite pricing across a multi-variant landscape in the NFL, NBA, NHL and MLB. The researchers then aggregate all teams and break them down by geographic location to further investigate the business of sports.
BY DR. PETER TITLEBAUM AND DIANE BRANCA, MBA
CREATING PREMIUM SPONSORSHIP ENGAGEMENT WITH TECHNOLOGY
Sponsor presence in stadiums and arenas once consisted of simply splashing static logos around the venue. Not anymore. Welcome to the era of dynamic environments.
BY JUSTIN WOOD
DEPARTMENTS:
NEW ALSD MEMBERS
ALSD STAFF EDITORIAL
Editor’s Note
BY JARED FRANK
The Myth of Ownership
BY BILL DORSEY
ALSD MEMBER EDITORIAL
How Do You Ask for the Sale?
BY JAKE BYE
ALSD MEMBER Q&A
INDUSTRY AND ASSOCIATION NEWS
Cleveland Indians devote suite to its social media initiative
ALSD adds three members to its Board of Directors
Is tailgating the next new revenue stream?
MEMBER HIGHLIGHT
SEAT visits with Rob Gardenhire, Director of Marketing and Business Development, Tulsa Drillers.
BY JARED FRANK
COMING ATTRACTIONS
About the Cover: The Minnesota Twins and Cambria have created a unique branding partnership, highlighted by Cambria’s Design Studio at Target Field.