SEAT Spring 2011

SEAT Spring 2011

COVER STORY: THE SOLUTIONS EVOLVE
The 21st Annual ALSD Conference and Tradeshow in Los Angeles is less than two months away. Check out the full schedule of events. Included are all session descriptions, keynote speakers and venue tour details.

FEATURES:

WHEN THE FAN EXPERIENCE IS THE LUXURY
Learn experiential services and seating options to exceed every fan’s expectations and increase sponsor revenues.
By BOB BANGHAM AND TIM CHAMP 

REMOVING PREMIUM SEATING’S HERMETIC SEAL
LIVESTRONG Sporting Park, the new home of MLS’s Sporting Kansas City, ushers a dramatic shift into the venue marketplace. With intrepid technology innovations and communal premium seating, LIVESTRONG Sporting Park brings "The Solutions" to life.
BY JARED FRANK

MLB TEAMS SCORE BIG IN THE SUITE MARKET
According to reports, MLB franchises increased in value on average by 7% – an all-time high – from 2010 to 2011. How does this financial success affect premium seating? Compare pricing and the variables determining those prices for all 30 MLB teams.
BY DR. PETER TITLEBAUM AND DEBBIE TITLEBAUM

THROUGH THE EYES OF THE MINOR LEAGUE SUITE DIRECTOR
In this latest installment of our roundtable series, SEAT gathers together an assortment of Minor League suite directors from across multiple sports, venues and geographies. Discover more about the not-so-zany life in the minors.
WITH RYAN MIRABEDINI

SPORTS TECHNOLOGY CORNER: 

SPORTS GEEK CONNECTS SPORTS, FANS AND SPONSORS USING SOCIAL MEDIA
Take a trip down under to see how two professional Australian franchises find success using digital platforms. Learn how to monetize social media assets and how to best utilize those assets to connect with fans.
BY CHRISTINE STOFFEL

SPORTS & ENTERTAINMENT ALLIANCE IN TECHNOLOGY
Start to plan your trip to the 5th Annual S.E.A.T. Conference and Tradeshow, held in conjunction with the ALSD Conference and Tradeshow. Browse this year’s sessions, presenters and tours.

DEPARTMENTS:

NEW ALSD MEMBERS

ALSD STAFF EDITORIAL
Editor's Note 
BY JARED FRANK

Your Sandwich is Online 
BY BILL DORSEY

INDUSTRY AND ASSOCIATION NEWS
Arsenal balances competitiveness and fiscal responsibility
Is using Groupon a good idea?
Eagles, Jaguars and Vikings fans become the faces of the franchises

ON ALSD.COM
ALSD congratulates Jennifer Ark and the Green Bay Packers for their Super Bowl XLV victory

MEMBER HIGHLIGHT
SEAT visits with: Frank Hubach
VP of Premium Sales & Service
American Airlines Center
BY JARED FRANK

COMING ATTRACTIONS

About the Cover: Illustration by Rob Schuster. Photo of Los Angeles at dusk from BigStock.