Holiday Gifts

Q:

In terms of holiday gifting: 

  • What has been your team/venue's most successful gift for clients?
  • What gift has gotten the best client response?
  • Do you send out gifts to prospects, and if so, what has been successful?

A:

We send our holiday gift immediately after Thanksgiving, so we are the first holiday gift our clients receive. We do one gift for administrators and a separate gift for decision makers.

 

A:

We have found that suite holders look forward to the gift so much and it is so popular that we don't change it from year to year:

  • For administrators, we send a package of gift wrap, bows, and ribbons to use for holiday gift giving.
  • For our decision makers, we work with a local vendor to create hand-painted, team-themed sugar cookies in a commemorative holiday tin. We get a tremendous response because the cookies are both beautiful and delicious!

A:

I think the most important thing we key in on is that we like to be sure that the gifts we are sending are something unique – something that you can't go to the team store and buy. Most of our clients have the means to access team “gearâ€, so we want them to receive something from us that they can't find/buy anywhere.

A:

Our most successful gift was a permanent wine opener in each client's suite. We installed these because of major client concerns about having to wait for a wine key. To announce the gift to our clients, we hand-delivered to each client's office a bottle of wine with a custom label and a note stating that the opener had been installed in their suite. We commissioned an artist to create a Leroy Neiman-type painting representing players from our two franchises for the label.

A:

The gift that received the best response was spa and restaurant gift certificates. We received more thank yous on these than any other gift.

A:

The gift that received the best feedback was a Kanata blanket with our logo. They are very soft, luxurious blankets.

A:

This year, we had custom waffle makers made that burn our logo into the waffles.  

A:

We had a great response on wine glasses, which went over especially with the return of alcohol service to our stadium this season!

A:

We try to center our gift around team milestones: No Hitters, World Championship, Cy Young Winners, Team Anniversaries, Hosting the All-Star Game, and so on. We also try to create something that can't be bought, since our clients are the "have-it-all" types. Our most successful gifts have been an etched champagne bottle after the 2010 Championship and a plaque commemorating Sanchez's no hitter. 

A:

We are repeating our 2011 client gift again this year -- a box of custom-made cookies with a personally signed card. We had tremendous response last year from such a simple gift. We do also send this to some prospects and clients who may have taken a year off.

A:

In the past four years, we have given to our suite holders, suite administrators, and Champions Club members:

  • 2011: Electronic photo frame with thirty team selected photos preloaded. The frame holds 200-plus photos.
  • 2010: Glass baseball and stand
  • 2009: Player-signed baseball and upscale display case
  • 2008: Etched bottle of wine

A:

One of our more successful gifts was a pair of really nice binoculars with our logo on them. Clients can keep them in their suites, and they really enjoyed having them throughout the season.