Ticketing Best Practices

Q:

  • Which ticketing company do you use?
  • What is your annual budget for suite tickets?
  • What are the average turn-around times?
  • What is the best thing about this company?
  • Would you recommend using them?
  • Do you provide suite holders the option to include their company logo on their tickets?
  • What is your budget for suite holder holiday gifts?
  • How many non-game-day events do you do each year?

A:

  • WW&L (Williams, Weldon, and Lick) prints all our tickets, premium and non-premium.
  • All tickets are lumped into one overall budget.
  • We typically send two sets of print files, anywhere between eight and ten weeks in advance of the season, and have tickets to our customers within six to eight weeks.
  • Quick to respond to questions/issues
  • Yes
  • No. There are several potential sponsor conflicts.
  • $10,000
  • If you're interested in ticketed, non-game-day events, we do not typically host any outside of baseball, with rare exceptions.

A:

  • For design, we use our in-house marketing team and for printing, we use a local printing company, Delzer Lithograph Co., that is also a suite holder and season seat holder.
  • Our suite tickets budget is housed within the Ticket Ops budget.
  • We submit the design by late December/early January to Delzer and send all data files in batches, but the last one is sent by late February. We have tickets on-site by mid-March for our tasting event, where suite holders pick up their tickets.
  • They are local, and we have a long-standing relationship with them. They are also clients; we are mutually invested.
  • They are wonderful to work with!
  • No
  • We budget roughly $6,500 for holiday gifts. Each admin and each decision maker get their own gift. The gifts are “weightedâ€ based on their investment.
  • Currently, we do seven events; however, we are looking at add an eighth this year.

A:

  • Consolidated Graphic Communications
  • $25,000 (includes suite/loge ticket printing and delivery piece)
  • Six to eight weeks
  • Familiarity with the organization and accuracy
  • Yes. Our organization has been using them for years.
  • No. We do not currently offer this option to our suite or loge box holders.
  • $38,000 for this year
  • Currently, we do between five and ten non-game-day events.

A:

  • Consolidated
  • N/A – No specific suite tickets budget; it's combined with season tickets.
  • We allot eight weeks from data to delivery.
  • They always hit deadlines.
  • Yes
  • No
  • Approximately $50 per suite partner; however, we would go a bit higher if it was an amazing gift.
  • During our season, we try to coordinate all of our hospitality events on game days. In the off-season, the stadium hosts two to three non-baseball events that we offer to suite partners to pay to use their suites.