Premium Buyers Group
You’re invited to join leaders in sports, music & major events for a virtual conference. You will gather to share challenges, best practices and exchange ideas with one another, as well as hear from industry experts and teams. It’s an intimate gathering of corporate buyers, teams and providers who are focused on customer and employee premium entertainment. Whether you lease or rent suites at a major venue or premier events such as the Kentucky Derby, The Masters, Super Bowl, U.S. Tennis Association and more, this conference is for you.
Come solve your biggest challenges, exchange ideas, talk about how to navigate this new world with the impact of COVID, learn about new opportunities and meet new friends.
Whether you are new to premium seat ticketing and event management or a seasoned professional, we're all novices to the current events. Let's connect and work together to bring sports and entertainment back to our customers, employees and families!
As part of the ALSD conference, participate with:
- Major League Teams and Venues: NFL, MLB, NHL, NBA, MLS
- Minor League Teams and Venues
- College and University Venues
- Racing Venues
- Performing Arts Venues
- Their suppliers and vendors
“For those tasked with managing corporate suites and hospitality programs to meet your business objectives, it is a no-brainer to immerse yourself in the PBG conference to connect with a peer group that is sharing best practices, challenges, and new opportunities. There are big budgets at stake and you owe it to yourself and your company to be an expert in the evolution of the premium seating business.”
Founder & CEO, Suitehop
Listen to Suitehop’s Venue Talk to learn more:
- Corporate buyers of premium seating and experiences in sports, music, and entertainment
- Brands who have premium seating as part of their sponsorship
- Teams/Venue Sales, Management and Operations from NFL, MLB, NHL, NBA, and others
- Ticketing software & operations service providers
- Experiential agencies & secondary ticket providers
- Major event providers
- The ONLY conference of its kind
- Intimate, interactive gathering, no talking heads here
- Educational and networking focused with many 1:1 opportunities
- You drive the content in our Unconference Sessions: small group sessions on topics you choose
- Actionable take-aways that can make an impact immediately
- Caliber of Attendees – nowhere else will you find a group of people focused on corporate premium seating
“The Premium Buyers Group was a great opportunity to engage with several of our current clients as well as the opportunity to make personal connections to prospective companies. It was very helpful to gain a better understanding of the challenges, business objectives, processes and best practices from leaders that own hospitality products across the country.”
JARED D. KOZINN
Executive Director of Business Development & Premium Partnerships, Detroit Lions
|12:30 p.m.||12:45 p.m.||Opening Remarks
Facilitator: Michael Myers, Birdie Box
|12:45 p.m.||1:15 p.m.||Panel: Ask The Teams.
There are soooo many questions these days...and of course, no one has all of the answers, but the teams will do their best to give you the latest, their thoughts and get us excited about finally getting back to playing.
|1:15 p.m.||2:00 p.m.||Panel: What's Next for the Secondary Market
How will the secondary market emerge and evolve post COVID? What trends will we see? What new options and opportunities will corporate buyers have now? What do buyers need to know?
|2:00 p.m.||2:35 p.m.||Panel: State of the Union and Ticket Management.
Join Cendyn and one of their customers to talk about how companies are handling tickets in today's world and why a ticket management system is so important.
|2:35 p.m.||2:50 p.m.||Break
|2:50 p.m.||3:30 p.m.||Creating New Memorable Experiences in Today's World
In the current fan-less environment, companies are forced to look for new ways to engage their high-value employees, customers, partners and prospects through technology. Time is precious and Zoom fatigue is real! From corporate town halls, to events with special guests, to private auctions, to charitable efforts to any event at all…toldright has created a virtual event platform for companies looking for a premium experience for their most valuable stakeholders. In this session you will not only learn about this opportunity firsthand from a corporate user, but experience it. Moderated by Internet of Things Consortium CEO Greg Kahn, this discussion will take a deep dive into a recent virtual event for the Tiger Woods Foundation and its mission to support students and teachers across the country. Join TGR Live VP Mike Antolini and toldright SVP Content Jason Bernstein as they share some of the best practices from their recent gala event.
|3:30 p.m.||4:15 p.m.||The Veterans RoundTable
Bring your topics of interest, tips and challenges for an interactive discussion with a group of veteran ticket management and hospitality professionals. Facilitated by Morgan Denton, Eventfinders USA
|4:15 p.m.||4:30 p.m.||Final Thoughts/Closing Remarks
|12:00 p.m.||12:25 p.m.||Keynote Interview: Every Sports Business is a Tech Business|
|12:30 p.m.||12:55 p.m.||State of the Industry
Presented by Hunden Strategic Partners
Rob Hunden, President & CEO, Hunden Strategic Partners
|1:00 p.m.||1:50 p.m.||The Skinny on Mobile Everything
In this Q&A of premium buyers, sellers, and mobile ticketing authority, learn if there should be exceptions to the new mobile-everything rule. Glean benefits and obstacles of taking the premium and venue experience completely mobile and how to make contactless a benefit for premium seating guests.
|1:50 p.m.||2:00 p.m.||Tradeshow & Networking
|2:00 p.m.||2:40 p.m.||Premium Asset Buying Habits: The State and The Future
Newsflash: clients don’t purchase, utilize, or measure premium assets the same way they used to. In this session, let's learn how buying habits have changed, and how teams and premium asset buyers can work towards a new normal, where exclusive and creative experiences can reach a new level of expectation and return on investment can be recognized.
|2:40 p.m.||3:00 p.m.||Tradeshow & Networking
|3:00 p.m.||3:40 p.m.||Collaborating with Clients During the Transition Back
In order to understand how we can successfully bring clients and their guests back to premium seating and events, a collaborative conversation is essential. A panel of teams, events, and premium buyers will address communication and flexibility, as well as uncover what will be the same and what will be different. Let's brainstorm and talk about what will make guests comfortable, what services will help alleviate fan fears, and how the premium experience will look now will be part of this crucial conversation. Maybe we could even make it better than ever. Let's talk!
|3:40 p.m.||4:00 p.m.|| It's A Wrap: Meet in the Premium Seating Lounge