Spotlight: Club Levels
2017 Winner: Golden 1 Center
Within the short 80-day renovation, the Lexus Lounge received a complete overhaul. The new space features a widened entryway, higher ceilings, renovated restrooms, as well as upgraded and relocated food and beverage locations. Designers were able to add almost 1,000 square feet to the previous layout to further enhance the already world-class service within the space. The renovations were designed by the former Tampa office of Gould Evans, with local MEP design performed by Volt Air Mechanical. Construction management of the entire project was completed by the Tampa office of Manhattan Construction Company.
The Lightbound Courtside Club is a 400-member oasis which transforms the way fans experience a game at Bankers Life Fieldhouse. Designed by Populous and located adjacent to the home team locker room, this exclusive club provides an unparalleled experience of relaxation, excitement, and culinary fare with unprecedented access to players and other VIPs. Just steps from the court, the club caters to courtside ticket holders before, during, and after each Pacers home game. The club now allows for more fans to be served in a quicker fashion alongside elevated culinary offerings.
The Sells Group Loft at Bankers Life Fieldhouse, located directly behind end court at the club level, is comprised of existing suites and bowl seating, which was originally proving to be hard to sell on game night, but was still activated for concerts. Designed by Populous, a combination of 12 theatre boxes and 14 loge boxes, each containing four seats for a total combined capacity of 104 seats, opened in November 2016 to reinvent this location for a new exclusive, intimate experience. Sells Group Loft also offers a central bar, featuring mixologists crafting unique cocktails.
The classic art deco meets modern look of the BOK Center is a perfect metaphor for the evolution and growth of Downtown Tulsa, where vintage boomtown history meets rock-and-roll futurism and fun. New premium spaces built in the last few years include the Presidential Suite and the Sky Lounge. The Presidential Suite is the only of its kind in the building. The 3rd Level Sky Lounge was created to give a premium common space for Sky Loft seat holders to enjoy a cocktail created by mixologists. But it has also become an elite premium upgrade option for the general public.
Due to increased spectator demand and opportunity, the University of Maryland enlarged Tyser Tower at Byrd Stadium, adding 66,000 square feet to the original 33,000-square-foot tower. The scope of work called for 64 luxury suites, 500 mezzanine-level seats, a new presidential suite with seating for 200, new work areas for television, radio, and print media, new work areas for coaches and gameday operations staff, a new team store, enhanced seating for patrons with disabilities, and installation of a new state-of-the-art video board above the west end zone.
The newest private infield suite, named Lynx Mountain after one of Calgary Stampede's legendary bucking horses, sits just above the rodeo arena and accommodates up to 48 guests with up-close action in style. Rustic touches, including wainscoting and table tops made with wood reclaimed from a Welsh chapel, combine with modern touches like custom track lighting featuring the Calgary Stampede logo and brand. Design work is by Baboushkin Design Group of Calgary.
In order to capitalize on the high volume of wine sales in the ranahans private club, the Calgary Stampede took a formerly underutilized space and phone room, and created a new wine bar and walk-in cooler as one of the focal points of the room. The curved bar front mimics the existing wagon wheel detail of the ceiling, which gave cellar masters a place to pour wines, offer tastings, and engage with guests as they pass by. Design work is by Baboushkin Design Group of Calgary.
The improvements at Doak Campbell Stadium had to be completed between football seasons, resulting in only about nine months of construction time. The addition of approximately 6,000 new club seats, along with approximately 36,600 square feet of air-conditioned club space, mandated that the existing vertical circulation systems be improved with the addition of two new circulation towers. The existing sixth floor terrace space was also resurfaced and the area expanded.
The University of Florida retained Davis Architects to renovate its aging 300,000-square-foot Stephen C. O’Connell Center, which serves the basketball, volleyball, swimming, diving, and gymnastics programs, as well as hosts many regional events and concerts. The east side of the facility was expanded to create a new main entry, connecting two existing entries into one grand lobby that feeds into a renovated seating bowl. A perimeter concourse was created with concessions, restrooms, merchandise kiosks, and a new Center Court Club. The event level was renovated with new home and visitor locker rooms and a Courtside Club.
The New Ford Field Renovation Project is a comprehensive re-envisioning of the fan experience throughout the stadium. The Detroit Lions identified the need to upgrade specific areas at Ford Field to align with the changing local marketplace and demographics. A total of 210,000 square feet of space, ranging from large social clubs to suites to loges, will be renovated in place or completely reconfigured. Premium upgrades include the South Club with loge boxes, the Terrace Club with theatre-box-style suites, the Gridiron Club where food takes center stage, the Lounge club, and Corner bar.
The Fox Theatre Atlanta’s new Marquee Club presented by Lexus is slated to open in the fall of 2017. It will total 10,000 square feet of event space, encapsulating indoor, outdoor, and climate-controlled environments. A historic venue and protected landmark, Lord Aeck Sargent, a preeminent historical preservation design firm, was selected to lead the architectural planning. Borrowing from the Fox’s iconic Moorish and Persian design, the Marquee Club will be a visual spectacle with handcrafted, richly-toned furniture. Enhanced food and beverage service will be available at five stationary bars.
OU Athletics is committed to providing student-athletes, coaches, and fans with the best facilities across the country. The renovations to the Gaylord Family – Oklahoma Memorial Stadium will not only enhance the ability to recruit and train the nation’s best and brightest student-athletes, but also build upon a game environment that is second to none. Significant emphasis has been placed on improving and creating new fan amenities and seating options. Architectural design is by Populous.
Golden 1 Center offers a courtside club, twin club lounges, and exclusive clubs for suite and loft guests. These clubs provide guests with different experiences, tailored to their individual needs. They are not only comfortable sanctuaries, but also modern spaces that help to keep the “uniquely Sacramento” theme through the use of neutral colors and wood and stone to create an indoor/outdoor feel. The Lexus Lounge courtside club is a chic, sophisticated Napa wine-themed room. The club lounges – Assembly and Rush – each have a 40-foot bar and communal tables.
As the official architects of the Cincinnati Reds, MSA Sport regularly works on projects at Great American Ball Park. The Bootlegger gives fans the feel of walking into an old-time bar, while also moving some of the concession lines out of the concourse walkway. As referenced by its name, The Bootlegger’s interior is inspired by the speakeasies of the Prohibition era with intricate millwork, tile flooring, and decorative ceiling panels. The Brewery District features a 72-foot-long bar, informally dubbed “The Long Bar”, that offers over 60 taps of local, regional, and international beers.
The Sukup End Zone Club was created as part of a $60 million expansion of Jack Trice Stadium, Iowa State Univesity's collegiate football stadium. The two-story, 40,000-square-foot premium club area was constructed in just 13 months. It features two levels of premium seating and climate-controlled club space, 46 HD televisions, a massive first-floor video wall, premium concessions, a 7,000-square-foot kitchen, four full-service bars, and private restrooms. The upper level overlooks both the playing field and the stadium tailgating scene. The Sukup End Zone Club accommodates 3,000 fans in outdoor chair-back seats. In just the first year alone, the club space was home to over 60 additional outside events.
The Kenan Memorial Stadium project on the campus of the University of North Carolina at Chapel Hill creates a series of premium seating options. The heart of “The Blue Zone” was the design team’s primary focus. This area consists of three levels of premium spaces. The suite level incorporates 20 suites, each featuring 16 seats. The upper club level features 812 outdoor club seats and 112 loge seats. The open floor plan, upscale beverage stations, variety of lounge areas, and array of televisions create a highly flexible venue. The Concourse Club offers 1,800 seats and an additional 112 loge seats located just a few feet from the end zone, providing fans with the ultimate gameday experience.
The transformation of Kroger Field, formerly Commonwealth Stadium, on the campus of the University of Kentucky included surgical replacement of portions of the existing seating bowl to create three new outdoor club seating areas with uniquely branded club lounges. A new multi-level structure was added, containing new suites, two outdoor patio decks, and press/gameday operations boxes. A new recruiting/multi‐purpose room with an outdoor patio and views to the stadium integrate with a new student‐only and marching band seating section in the end zone. A new home team locker room and media/interview room were also installed.
The Woodford Reserve Club is a premium seating area at Kroger Field (formerly Commonwealth Stadium) on the campus of the University of Kentucky. It features an indoor, climate-controlled club space with full foodservice and a bar, as well as seating outside with premium sideline views, comfortable chair-back seating, and an outdoor patio. The Woodford Reserve Club also functions as an event space, hosting receptions, banquets, and various other types of gatherings. Rental fees are $4,000, which includes a three-hour event, plus set up and tear down time. Seating for the Woodford Reserve Club is 300 for banquets and 500 for receptions.
Ping HD’s “EngagePHD” cloud-based software was chosen by the Orlando City Soccer Club and ICON Venue Group as the content management system (CMS) to drive over 175 video screens at the recently opened Orlando City Stadium. The solution is used in Orlando to meet common operating challenges for F&B and technology in the venue marketplace, including internet protocol television (IPTV), digital menu boards, suite signage, and the scoreboard. This installation was done in conjunction with Samsung SSP screens and the use of no additional external media players. This project, with its specific technology integrations, is the first of its type in the industry.
Dimensional Innovations, in tandem with Sink Combs Dethlefs, designed Club Lexus, an 11,000-square-foot premium space located on the event level of the Pepsi Center. This space serves as an all-inclusive club for the nearly 400 seats along the sidelines and baselines for the Denver Nuggets and around the glass and team benches for the Colorado Avalanche. Club Lexus features nearly 50 linear feet of bar and dining space adjacent to a full-service buffet with complimentary grab-and-go items that can be taken to the fans’ seats. Guests also experience up-close access to players via the “Player’s Corridor”. Within Club Lexus, there is a smaller Owner’s Club.
The Tampa Bay Buccaneers have created two new, first-class, and all-inclusive spaces at Raymond James Stadium. The Mercedes-Benz Hall of Fame Club is designed to accommodate 224 people and provide a 180-degree panoramic viewing experience for any Buccaneers fan. The Mercedes-Benz Hall of Fame Club boasts 9,500 square feet of space, ensuring a spacious and enjoyable experience. After a successful sales campaign in 2016, each Hall of Fame Club Membership was sold out, and the decision was made to expand the North Hall of Fame Club in 2017.
Rogers Place has made its mark in sports and entertainment for its design, operational excellence, and unsurpassed attention to detail. The over one-million-square-foot, five-concourse facility opened its doors in September 2016. In addition to the arena, the project also includes an attached community arena, a 34,000-square-foot grand entrance and events space named Ford Hall, and connective infrastructure to the light rail transit system. The multitude of club spaces, signature amenities, and architectural design have made Rogers Place the talk of the industry.
The University of Alabama commissioned Davis Architects to modernize the aging Sewell-Thomas Stadium. Through extensive BIM modeling, the seating bowl shifted to allow optimum sightlines from every seat, suite, and club. Care was taken to add seating options in a variety of price points, including 12 new suites, two new club lounges, a home run berm, a new student section, and field-level seating. Fans also have access to the new viewing plaza along the third baseline for excellent views of the field, and a new outfield walk connects both sides of the new concourse.
When the Los Angeles Clippers decided to move their headquarters off-site, it opened up a new challenge and opportunity to convert a floor of now defunct office space into a unique members-only club for Clippers patrons. For this members-only lounge conversion, MEIS transformed the office space into a unique night-club-like setting. Unparalleled by any arena club in the country, the newly opened floorplan implements a series of stepped terraces and raised platforms, feature bars, both casual high-top and booth seating, a private conference room, and an indoor/outdoor vibe, complete with living walls and plant life.
The Los Angeles Clippers Lexus Courtside “Pop-Up” Club is the objective of new ownership to offer a unique experience for Clippers’ event attendees through the enhancement of a number of key areas within STAPLES Center, understanding that all improvements must be temporary and only implemented within the building during Los Angeles Clippers functions. It is the owners’ goal that the visibility and exposure of engaging in these enhancements at this locale can assist in attracting new long-term fans and sponsors, while identifying LA Clippers events as their own unique destinations. The project was designed and constructed in the offseason while the building remained fully operational.
The University of Illinois' historic $170 million renovation of the State Farm Center began in spring of 2014, and was finished in October 2016. During that timeframe, the facility was still host to Fighting Illini Men’s and Women’s Basketball for two seasons, creating a unique and challenging construction schedule. Key features of the project included upgrading restrooms and concession stands, adding suites and other premium seating areas, enhancing sound and lighting, integrating new scoreboards and graphics, and installing air conditioning. In addition to athletics contests, State Farm Center hosts performances such as Broadway musicals, concerts, and other shows.
MEIS Architects have been engaged by StubHub Center on a number of efforts related to developing a unique stadium experience, celebrating and promoting the LA Galaxy via brand activation and interior upgrades around a number of key areas and premium offers. The 3,000-square-foot Stadium Club is an exclusive, high-energy club space with uninterrupted views of the field and dining tables that open up to the field for enhanced fan interaction. The club features handcrafted, one-of-a-kind, solid wood live-edge tables and a full bar with custom back paneling.
SunTrust Park was designed with hospitality in mind, featuring premium experiences across multiple club levels, as well as in the Battery Atlanta, the mixed-use development connected directly to the ballpark. The Xfinity Rooftop and Coors Light Chop House are both open to any ticket holder. The Infiniti Club serves 24 suites on the 200 Level. The Delta SKY360 Club creates a club-within-a-club environment. And the most-premium SunTrust Club is an all-inclusive environment highlighted by deep-grooved pecky cypress wood and polished brass and bronze.
Inside T-Mobile Arena, the dramatic VIP entry emulates sedimentary layering with custom undulating wall panels. Event level suites and clubs alike feature custom-designed, plated bronze tectonic-style tables and beautiful windswept Las Vegas Rock. Two clubs on the main concourse reflect the day and night desert with back-lit soft magenta and blue ceilings respectively. The suite level finishes are inspired by the desert sunset. Innovative banquette seating in lieu of fixed arena seating allows patrons to spread out comfortably. Loge boxes and terrace tables offer first-class perks and exclusive privileges. And two tower clubs jut out of the upper deck, connected by the plush Hyde Lounge.
T-Mobile Arena, in partnership with Levy Restaurants, offers first-class catering and a wide variety of food and beverage options at each level. Restaurants include Shake Shack, Chronic Tacos, Pizza Forte, and Pink’s Hot Dogs, all topped off by Chef’s Table located on the suite level. The menu varies by event and includes exquisite options, such as freshly baked artesian pretzels, gourmet nachos, locally sourced mixed greens, pasta stations, prime rib, charcuterie, and handcrafted desserts. At T-Mobile Arena, premium seating membership provides access to all lounges.
The Target Center is undergoing a major renovation that will dramatically enhance the fan experience. Visitors at all price levels will benefit from new and upgraded amenities, including premium seating opportunities, food and beverage options, and additional gathering spaces throughout the arena. Chairman’s Suites include a private unit with a balcony and access to the Chairman’s Club, which provides an elite dining experience with a complimentary, communal bar that overlooks center court. Theater Boxes provide opportunity for those looking to entertain smaller groups with the amenities of an all-inclusive club.
From the over-sized “Stage Doors” and the industrial feel of the “Backstage Bar” to the comfort of the “Green Room” cocktail lounge and the “Crew Catering” inspired restaurant, The American Express Invites Lounge at The O2 is all about making guests feel like the stars they have come to see. The venue wanted to create a desirable space that could give members a truly unique and exclusive experience to compliment the caliber of entertainment available at the arena. Now guests will not only get the best seats in the house, but also the full backstage experience. The lounge was designed by Brighton-based firm Platform Group.
The Minnesota Vikings accelerated the build-out of an existing shell space in U.S. Bank Stadium to provide a missing premium seating product for large group sales. The integration of technology as part of the architecture allowed the team to incorporate subtle sponsorships and tailored branding opportunities. The design solution was inspired by Minnesota, specifically local materials and native culture, manifested as four 60-person cabins and a mini-club named The Lodge. The space culminates in a signature 130-linear-foot membership bar, dubbed the Truss Bar due to its proximity to the super truss that inspired the stadium’s form.
The University of Arizona Lowell-Stevens Football Facility is a bold campus addition. It provides spectacular new club space, premium seating, and connects the existing elevated east and west concourses with a broad concourse containing extensive amenities that serve the entire stadium. The building’s design takes advantage of strong light and shadow, utilizing a neutral palette of grays and copper colors to reflect the Sonoran environment. The narrow floor plate employs expansive glazing, making the upper levels transparent, framing campus and mountain views from the elevated levels.
The Nippert Stadium renovation project had two major goals: enhance the fan experience and strengthen the quality of the campus. This project on the University of Cincinnati’s confined urban campus raises the standard for collegiate stadium facilities. The dramatic architecture contributes to the distinctive surroundings by delivering a showcase building for the university and improving the gameday and non-gameday environment. All interior design aspects reinforced the building’s aesthetic, highlighting a large, diagonal truss system that conveys the overall scale of the building.
Located on historic Campus Corner in Norman, Oklahoma, the University of Oklahoma Preview Center provides members of the OU family, including alumni, season ticket holders, and fans, an opportunity to meet face-to-face with the Sooner Club staff to review the new seating options and opportunities at Gaylord Family – Oklahoma Memorial stadium. The preview center features full-scale models of premium seating products, including suites, clubs, and loge boxes. The contractor for the preview space was Mion Hill – Red Sun Construction.
The new Videotron Centre presents itself as a built work of art and a new community centerpiece in the province of Quebec’s capital city. Its white exterior and flowing wraparound windows evoke drifting snow banks and the northern character of Quebec City. Black spruce wood was selected to provide a dramatic grand entrance and appearance which frames the connected concourses that also support the authentic winter theme. On the premium suite and loge club level, futuristic curves reflect carved icy landscapes and provide an immersive hospitality experience. The facility meets NHL standards and is capable of accommodating a future team.