Spotlight: All 2017 Entries
Within the short 80-day renovation, the Lexus Lounge received a complete overhaul. The new space features a widened entryway, higher ceilings, renovated restrooms, as well as upgraded and relocated food and beverage locations. Designers were able to add almost 1,000 square feet to the previous layout to further enhance the already world-class service within the space. The renovations were designed by the former Tampa office of Gould Evans, with local MEP design performed by Volt Air Mechanical. Construction management of the entire project was completed by the Tampa office of Manhattan Construction Company.
In the early planning stages of the AT&T Center, it was decided that the venue could be a wonderful showcase for the tremendous talent of the many artists from San Antonio and across Texas. A collection of more than 200 pieces, encompassing the work of over 50 artists curated from local galleries and art institutions, word of mouth, and direct solicitations has recently been refurbished and reinstalled in the newly renovated AT&T Center. The popular “Atomic Spur”, located on the East Porch on the H-E-B Fan Zone Level, was created from brushed aluminum, neon, LED, and 13,000 rhinestones.
The Carolina Panthers offer a wide variety of hospitality options outside the venue walls. Beautifully situated on the lawn of Bank of America Stadium, South Lawn Village, Legends Row, and Champions Village all provide a rare sports experience for companies and organizations, and each hospitality location can be tailored to accommodate groups of 20 or more. All hospitality tent packages include gourmet southern food and beverage options, classic décor, live bands, and appearances by Panthers entertainment groups – all within steps of the stadium entrances.
Carolina Panthers Luxury Suites provide great views of the field, while offering features and amenities, including reserved premium parking, private entry and exclusive access to the LUXE Lobby on gameday, in-suite catering options with personal suite attendants to service all food and beverage needs, and access to the newly renovated Silver Club Level. Not only do guests have the ultimate NFL gameday experience in a unique atmosphere, but the Panthers are committed to taking LUXE memberships beyond the football season and outside the walls of Bank of America Stadium.
Taking its name from the 32 franchises of the National Football League, The 32 Club provides an all-inclusive gameday experience for its 32 members. Located along the north sideline, The 32 Club features three rows of seating behind fully retractable glass windows for a panoramic view of the field. Guests enjoy many features and amenities, including exclusive member gifts and special event opportunities, reserved premium parking, private LUXE Lobby stadium entry, all-inclusive in-suite catering with a personal suite attendant, and access to the Silver Club Level.
The Lightbound Courtside Club is a 400-member oasis which transforms the way fans experience a game at Bankers Life Fieldhouse. Designed by Populous and located adjacent to the home team locker room, this exclusive club provides an unparalleled experience of relaxation, excitement, and culinary fare with unprecedented access to players and other VIPs. Just steps from the court, the club caters to courtside ticket holders before, during, and after each Pacers home game. The club now allows for more fans to be served in a quicker fashion alongside elevated culinary offerings.
The Sells Group Loft at Bankers Life Fieldhouse, located directly behind end court at the club level, is comprised of existing suites and bowl seating, which was originally proving to be hard to sell on game night, but was still activated for concerts. Designed by Populous, a combination of 12 theatre boxes and 14 loge boxes, each containing four seats for a total combined capacity of 104 seats, opened in November 2016 to reinvent this location for a new exclusive, intimate experience. Sells Group Loft also offers a central bar, featuring mixologists crafting unique cocktails.
The classic art deco meets modern look of the BOK Center is a perfect metaphor for the evolution and growth of Downtown Tulsa, where vintage boomtown history meets rock-and-roll futurism and fun. New premium spaces built in the last few years include the Presidential Suite and the Sky Lounge. The Presidential Suite is the only of its kind in the building. The 3rd Level Sky Lounge was created to give a premium common space for Sky Loft seat holders to enjoy a cocktail created by mixologists. But it has also become an elite premium upgrade option for the general public.
Due to increased spectator demand and opportunity, the University of Maryland enlarged Tyser Tower at Byrd Stadium, adding 66,000 square feet to the original 33,000-square-foot tower. The scope of work called for 64 luxury suites, 500 mezzanine-level seats, a new presidential suite with seating for 200, new work areas for television, radio, and print media, new work areas for coaches and gameday operations staff, a new team store, enhanced seating for patrons with disabilities, and installation of a new state-of-the-art video board above the west end zone.
The newest private infield suite, named Lynx Mountain after one of Calgary Stampede's legendary bucking horses, sits just above the rodeo arena and accommodates up to 48 guests with up-close action in style. Rustic touches, including wainscoting and table tops made with wood reclaimed from a Welsh chapel, combine with modern touches like custom track lighting featuring the Calgary Stampede logo and brand. Design work is by Baboushkin Design Group of Calgary.
In order to capitalize on the high volume of wine sales in the ranahans private club, the Calgary Stampede took a formerly underutilized space and phone room, and created a new wine bar and walk-in cooler as one of the focal points of the room. The curved bar front mimics the existing wagon wheel detail of the ceiling, which gave cellar masters a place to pour wines, offer tastings, and engage with guests as they pass by. Design work is by Baboushkin Design Group of Calgary.
Daily’s Place is the first-ever amphitheater designed and built to connect with a professional sports facility. The new venue is the second phase of a $90 million investment by the Jacksonville Jaguars and the city of Jacksonville. The 5,500-seat amphitheater and adjoining flex field share one expansive roof structure, which features an undulating form inspired by the nearby St. Johns River. The stacked-seating design offers superior sightlines and brings ticket holders closer to the action.
For the first time in history, the Finali Mondiali, or the Ferrari World Finals, took place in North America. The Finali Mondiali brought together all competitors from the European, North American, and Asia-Pacific series of the Ferrari Challenge to battle for the World Championship on Daytona International Speedway’s 3.56-mile road course. For the event, Daytona hosted an Italian Street Food Party for 3,000 guests. Foodservice partner Americrown created items from Neapolitan Pizza, Artisan Salami, and Italian Cheeses, to Hand-Carved Porchetta and Fresh-Made Gelato.
Axalta Coating Systems, a founding partner for Daytona International Speedway, worked with Dimensional Innovations to bring their brand to life in the center injector entrance, named “The Color of Speed.” This injector is one of five entrances that lead fans to a series of escalators and elevators, transporting them to different concourse levels. The 32,000-square-foot space, as well as the four concourse levels, attract fans through strong visuals and photo opportunities. The design accomplished Axalta’s goals for the space, and conveys their brand message in a unique way.
The improvements at Doak Campbell Stadium had to be completed between football seasons, resulting in only about nine months of construction time. The addition of approximately 6,000 new club seats, along with approximately 36,600 square feet of air-conditioned club space, mandated that the existing vertical circulation systems be improved with the addition of two new circulation towers. The existing sixth floor terrace space was also resurfaced and the area expanded.
The University of Florida retained Davis Architects to renovate its aging 300,000-square-foot Stephen C. O’Connell Center, which serves the basketball, volleyball, swimming, diving, and gymnastics programs, as well as hosts many regional events and concerts. The east side of the facility was expanded to create a new main entry, connecting two existing entries into one grand lobby that feeds into a renovated seating bowl. A perimeter concourse was created with concessions, restrooms, merchandise kiosks, and a new Center Court Club. The event level was renovated with new home and visitor locker rooms and a Courtside Club.
The Boston Red Sox upgraded their suite technology for suite holders who renewed their agreements in 2017. The upgrade included the installation of a new Crestron touch-panel control system for all in-suite audio-visual technology. Also upgraded were all three televisions in the suites, and tabletop-mounted iPads replaced old computers. New Elo 15-inch touch-panel tablets from Bypass were also installed for concessions ordering, as were HDMI wall jacks and audio jacks for customers that would like to do presentations before or during the game. Lastly, the Red Sox customized the Shoretel touchscreen telephones in suites to include corporate logos and signage.
The on-campus home for Men’s and Women’s Basketball at Villanova University is transforming. A great experience begins at a new entry sequence at the southwest corner of the building. Once inside, fans are greeted by a new lobby, hall of fame, and 360-degree concourse. Three levels of club spaces are designed, blending the existing and new architecture. Four corner video boards, along with a center-hung LED and fascia ribbon boards are combined with a new state-of-the-art sound system, and Wi-Fi will also be upgraded throughout the building. The Pavilion, when complete, will be known as the Finneran Pavilion, in honor of Villanova alumnus William B. Finneran.
The Detroit Lions are improving the gameday experience at Ford Field with 21 new LED video displays to be designed, manufactured, and installed by Daktronics. The 21-display system will feature more than 26,000 square feet of displays with more than 28.1 million LEDs ready to make fans roar when the 2017 season kicks off. The team has also partnered with Meyer Sound, who will install the full LEO Family Linear Sound Reinforcement System. It will feature eight array clusters with 182 separate loudspeakers, including 42 LEO-M loudspeakers and 60 LYON loudspeakers.
The New Ford Field Renovation Project is a comprehensive re-envisioning of the fan experience throughout the stadium. The Detroit Lions identified the need to upgrade specific areas at Ford Field to align with the changing local marketplace and demographics. A total of 210,000 square feet of space, ranging from large social clubs to suites to loges, will be renovated in place or completely reconfigured. Premium upgrades include the South Club with loge boxes, the Terrace Club with theatre-box-style suites, the Gridiron Club where food takes center stage, the Lounge club, and Corner bar.
The Fox Theatre Atlanta’s new Marquee Club presented by Lexus is slated to open in the fall of 2017. It will total 10,000 square feet of event space, encapsulating indoor, outdoor, and climate-controlled environments. A historic venue and protected landmark, Lord Aeck Sargent, a preeminent historical preservation design firm, was selected to lead the architectural planning. Borrowing from the Fox’s iconic Moorish and Persian design, the Marquee Club will be a visual spectacle with handcrafted, richly-toned furniture. Enhanced food and beverage service will be available at five stationary bars.
OU Athletics is committed to providing student-athletes, coaches, and fans with the best facilities across the country. The renovations to the Gaylord Family – Oklahoma Memorial Stadium will not only enhance the ability to recruit and train the nation’s best and brightest student-athletes, but also build upon a game environment that is second to none. Significant emphasis has been placed on improving and creating new fan amenities and seating options. Architectural design is by Populous.
As a LEED-Platinum-rated building and hailed as the “Most Technologically Advanced Arena in the World,” Golden 1 Center has created buzz around its many aspects. Described as an “extroverted” building, Golden 1 Center eliminates the line between indoors and outdoors, connecting to the surrounding city via the hangar doors and façade that evokes the granite of the Sierra Nevada mountains and city’s nickname of the “City of a Million Trees”. Solar panels generate energy for the technology within the arena walls, and reduce its overall carbon footprint.
Inspired by Sacramento Kings Owner and Chairman Vivek Ranadivé’s storied career as a tech entrepreneur and innovator, Golden 1 Center was destined to redefine the fan experience through next-generation technology. By embedding more code than concrete into Golden 1 Center, the Sacramento Kings seek to remove traditional arena barriers, creating a seamless and frictionless guest experience. Golden 1 Center is home to two 100 gigabits per second broadband lines located in a 6,000-square-foot data center, connected by over 1,000 miles of Kings purple Ethernet cable.
Golden 1 Center has retail stores distributed among its many levels. Throughout the arena, fans can find the main two-story team store, an all-hat store, several smaller-sized team stores, and many portable apparel stands to show off their team spirit. The concourses are not only wide and spacious, but they are also dynamic, and can be changed to reflect the needs of the event crowd. The Golden 1 Center crew can adapt retail spaces to reduce traffic in concourses, allowing fans to get merchandise in the lease amount of time possible.
From the arena down to the food, every detail was taken into consideration at Golden 1 Center. For Legends Hospitality General Manager Michael Tuohy, the idea was to not only create new menus that brought different cultures, tastes, and fresh options together, but also source 90% of the food featured within 150 miles of the arena. Golden 1 Center has proved that fast food can be delicious and healthy. And with 27 gluten-free options, five vegan options, and 12 vegetarian options, Golden 1 Center aims to offer many options for its visitors to choose from.
The main entrance at Golden 1 Center has five aircraft hangar doors that fold upwards to welcome in the Delta breeze, a natural cooling phenomenon in Sacramento, and reduce the energy costs of the arena. These doors, which are 40-feet-tall and 27-feet-wide, serve as focal points of the arena, and when closed, shield the arena from Sacramento’s 100-degree summer days, while offering a glimpse of the city’s up-and-coming skyline. Incorporating the hangar doors into the architecture not only gives it a touch of Sacramento, but also creates the first “outdoor-indoor arena” in the NBA.
Since moving into Golden 1 Center, the Sacramento Kings have worked hard to make the new arena feel like home both inside and out. With a strong commitment to display art publicly, Golden 1 Center has become home to the largest contribution of public art in Sacramento history. The most renowned piece of the collection is the world’s first publicly-owned, permanently-displayed sculpture by Jeff Koons, called Coloring Book #4. To welcome the people of Sacramento to the new arena, the Sacramento Kings have paired with Downtown Commons to host “Long Lunch Fridays” on the Golden 1 Center Plaza, featuring food trucks, live music, and the occasional craft fair.
Golden 1 Center offers a courtside club, twin club lounges, and exclusive clubs for suite and loft guests. These clubs provide guests with different experiences, tailored to their individual needs. They are not only comfortable sanctuaries, but also modern spaces that help to keep the “uniquely Sacramento” theme through the use of neutral colors and wood and stone to create an indoor/outdoor feel. The Lexus Lounge courtside club is a chic, sophisticated Napa wine-themed room. The club lounges – Assembly and Rush – each have a 40-foot bar and communal tables.
Two suite options are offered in Golden 1 Center – traditional suites and the unique living-room-style lofts. Both options have access to the arena’s farm-to-fork cuisine, premium clubs, and lounges. Each suite features cabinets and closets for storage, refrigerators, and televisions controlled through the Sacramento Kings + Golden 1 Center app. Guests can also use the app to control the lighting in the suites, summon a concierge, or access advanced stats. With networking and entertainment in mind, the lofts have a sustainable environment that utilizes materials harvested throughout the Sacramento region. All suites and lofts offer a premium experience in the Suite Level Club.
The new 8,000-seat Grandstand Stadium nestles into Flushing Meadows Corona Park and the west side of the USTA’s Billie Jean King National Tennis Center. The stadium façade features a unique skin pattern that evokes the illusion of peering through the foliage of leaves. Complex parametric modeling software organized 486 fabric panels seamlessly around the stadium, which is shaped as an asymmetric hexadecagon (16-sided polygon). The shape of the bowl is designed for the best sightlines to the court and the highest amount shade from the late summer sun. New concessions, a picnic area, and plazas surround Grandstand Stadium and provide fans with a comfortable, laid-back atmosphere.
As the official architects of the Cincinnati Reds, MSA Sport regularly works on projects at Great American Ball Park. The Bootlegger gives fans the feel of walking into an old-time bar, while also moving some of the concession lines out of the concourse walkway. As referenced by its name, The Bootlegger’s interior is inspired by the speakeasies of the Prohibition era with intricate millwork, tile flooring, and decorative ceiling panels. The Brewery District features a 72-foot-long bar, informally dubbed “The Long Bar”, that offers over 60 taps of local, regional, and international beers.
NuBoard Media’s work at the recently renovated Hard Rock Stadium, home of the Miami Dolphins and the University of Miami Hurricanes, for the Greater Miami Convention & Visitors Bureau features the company’s CARD-FLASH cards on stadium seating, spelling out #TourismRocks. The campaign was effective in its messaging and creative in its approach, breaking the mold for the client’s annual event. The engaging image was featured the day after the event at Hard Rock Stadium on the front cover of the business section in the Miami Herald.
The Sukup End Zone Club was created as part of a $60 million expansion of Jack Trice Stadium, Iowa State Univesity's collegiate football stadium. The two-story, 40,000-square-foot premium club area was constructed in just 13 months. It features two levels of premium seating and climate-controlled club space, 46 HD televisions, a massive first-floor video wall, premium concessions, a 7,000-square-foot kitchen, four full-service bars, and private restrooms. The upper level overlooks both the playing field and the stadium tailgating scene. The Sukup End Zone Club accommodates 3,000 fans in outdoor chair-back seats. In just the first year alone, the club space was home to over 60 additional outside events.
The Kenan Memorial Stadium project on the campus of the University of North Carolina at Chapel Hill creates a series of premium seating options. The heart of “The Blue Zone” was the design team’s primary focus. This area consists of three levels of premium spaces. The suite level incorporates 20 suites, each featuring 16 seats. The upper club level features 812 outdoor club seats and 112 loge seats. The open floor plan, upscale beverage stations, variety of lounge areas, and array of televisions create a highly flexible venue. The Concourse Club offers 1,800 seats and an additional 112 loge seats located just a few feet from the end zone, providing fans with the ultimate gameday experience.
The transformation of Kroger Field, formerly Commonwealth Stadium, on the campus of the University of Kentucky included surgical replacement of portions of the existing seating bowl to create three new outdoor club seating areas with uniquely branded club lounges. A new multi-level structure was added, containing new suites, two outdoor patio decks, and press/gameday operations boxes. A new recruiting/multi‐purpose room with an outdoor patio and views to the stadium integrate with a new student‐only and marching band seating section in the end zone. A new home team locker room and media/interview room were also installed.
The Woodford Reserve Club is a premium seating area at Kroger Field (formerly Commonwealth Stadium) on the campus of the University of Kentucky. It features an indoor, climate-controlled club space with full foodservice and a bar, as well as seating outside with premium sideline views, comfortable chair-back seating, and an outdoor patio. The Woodford Reserve Club also functions as an event space, hosting receptions, banquets, and various other types of gatherings. Rental fees are $4,000, which includes a three-hour event, plus set up and tear down time. Seating for the Woodford Reserve Club is 300 for banquets and 500 for receptions.
AEG, owner and operator of Microsoft Theater, along with naming rights partner, Microsoft, made a multimillion-dollar investment to upgrade the overall artist and guest experience of the theater in 2016-2017. Through design and technology, the upgrades include a new state-of-the-art curtaining system and new seating inside the theater, as well as a transformation of all three lobby levels, two VIP areas, and 14 backstage rooms. The upper and lower VIP Rooms have been upgraded with floor-to-ceiling blackout curtains, new carpet, paint, furniture, décor, and art by local downtown Los Angeles artist Ashleigh Sumner. The luxurious colors create movement throughout the entire space.
The Milwaukee Brewers and Delaware North Sportservice partnered to renovate all existing concession stands, as well as introduce new stands, portables, and three new bars to Miller Park, featuring 24 draft beers from all over the state of Wisconsin. New concession menus draw on Milwaukee’s rich food traditions and burgeoning restaurant scene to expand beyond the typical ballpark fare. By bringing exterior materials onto the interior façades of concession stands, and using a historic local painting practice, fans know what is available from a greater distance, allowing for faster queuing and service, especially with 33% additional points of sale.
Ping HD’s “EngagePHD” cloud-based software was chosen by the Orlando City Soccer Club and ICON Venue Group as the content management system (CMS) to drive over 175 video screens at the recently opened Orlando City Stadium. The solution is used in Orlando to meet common operating challenges for F&B and technology in the venue marketplace, including internet protocol television (IPTV), digital menu boards, suite signage, and the scoreboard. This installation was done in conjunction with Samsung SSP screens and the use of no additional external media players. This project, with its specific technology integrations, is the first of its type in the industry.
Dimensional Innovations, in tandem with Sink Combs Dethlefs, designed Club Lexus, an 11,000-square-foot premium space located on the event level of the Pepsi Center. This space serves as an all-inclusive club for the nearly 400 seats along the sidelines and baselines for the Denver Nuggets and around the glass and team benches for the Colorado Avalanche. Club Lexus features nearly 50 linear feet of bar and dining space adjacent to a full-service buffet with complimentary grab-and-go items that can be taken to the fans’ seats. Guests also experience up-close access to players via the “Player’s Corridor”. Within Club Lexus, there is a smaller Owner’s Club.
Suite renovations at Progressive Field occurred in two phases. Phase I, which took place before the 2016 season, constructed ten suites in total, consisting of six Legacy Suites and four standard-size suites. Phase II occurred during this past offseason, and involved a larger number of suites. The project included taking 27 existing suites and remodeling them into 18 newly designed suites, consisting of four Legacy Suites, eight standard-size suites, and six party suites. Each suite is designed to provide a comfortable and luxurious setting to enjoy Cleveland Indians baseball. All suites are equipped with a large HD TV, comfortable seating, and an individual concierge for food and beverage orders.
The Tampa Bay Buccaneers have created two new, first-class, and all-inclusive spaces at Raymond James Stadium. The Mercedes-Benz Hall of Fame Club is designed to accommodate 224 people and provide a 180-degree panoramic viewing experience for any Buccaneers fan. The Mercedes-Benz Hall of Fame Club boasts 9,500 square feet of space, ensuring a spacious and enjoyable experience. After a successful sales campaign in 2016, each Hall of Fame Club Membership was sold out, and the decision was made to expand the North Hall of Fame Club in 2017.
Rogers Place has made its mark in sports and entertainment for its design, operational excellence, and unsurpassed attention to detail. The over one-million-square-foot, five-concourse facility opened its doors in September 2016. In addition to the arena, the project also includes an attached community arena, a 34,000-square-foot grand entrance and events space named Ford Hall, and connective infrastructure to the light rail transit system. The multitude of club spaces, signature amenities, and architectural design have made Rogers Place the talk of the industry.
The St. Louis Blues are launching a new premier entertainment seating product unlike anything else in St. Louis this upcoming fall of 2017. From an upscale, private entrance to the unique environment of a members-only club, Theater Boxes connect guests to the action within a unique first-class venue, enhanced by all-inclusive, locally inspired food and an evolving craft cocktail menu. The design was inspired by the history of industry and jazz music in St. Louis with an atmosphere that harkens back to the era of intimate and sophisticated social spaces.
The University of Alabama commissioned Davis Architects to modernize the aging Sewell-Thomas Stadium. Through extensive BIM modeling, the seating bowl shifted to allow optimum sightlines from every seat, suite, and club. Care was taken to add seating options in a variety of price points, including 12 new suites, two new club lounges, a home run berm, a new student section, and field-level seating. Fans also have access to the new viewing plaza along the third baseline for excellent views of the field, and a new outfield walk connects both sides of the new concourse.
As part of a $5 million upgrade project, STAPLES Center completed full renovations to all 154 private suites, 16 event suites, and the premium level concession stands. Each private suite has a sophisticated feel with new carpeting, cabinet finishes, and wood grain floor tile, that all adds up to a distinctly contemporary design. With a palette of materials inspired by the carbon fiber and stainless steel details, the new suite designs evoke the qualities of a dynamic and technologically sophisticated machine. STAPLES Center opted for a deeper color palette centered around a new high-top table.
When the Los Angeles Clippers decided to move their headquarters off-site, it opened up a new challenge and opportunity to convert a floor of now defunct office space into a unique members-only club for Clippers patrons. For this members-only lounge conversion, MEIS transformed the office space into a unique night-club-like setting. Unparalleled by any arena club in the country, the newly opened floorplan implements a series of stepped terraces and raised platforms, feature bars, both casual high-top and booth seating, a private conference room, and an indoor/outdoor vibe, complete with living walls and plant life.
The Los Angeles Clippers Lexus Courtside “Pop-Up” Club is the objective of new ownership to offer a unique experience for Clippers’ event attendees through the enhancement of a number of key areas within STAPLES Center, understanding that all improvements must be temporary and only implemented within the building during Los Angeles Clippers functions. It is the owners’ goal that the visibility and exposure of engaging in these enhancements at this locale can assist in attracting new long-term fans and sponsors, while identifying LA Clippers events as their own unique destinations. The project was designed and constructed in the offseason while the building remained fully operational.
The University of Illinois' historic $170 million renovation of the State Farm Center began in spring of 2014, and was finished in October 2016. During that timeframe, the facility was still host to Fighting Illini Men’s and Women’s Basketball for two seasons, creating a unique and challenging construction schedule. Key features of the project included upgrading restrooms and concession stands, adding suites and other premium seating areas, enhancing sound and lighting, integrating new scoreboards and graphics, and installing air conditioning. In addition to athletics contests, State Farm Center hosts performances such as Broadway musicals, concerts, and other shows.
MEIS Architects have been engaged by StubHub Center on a number of efforts related to developing a unique stadium experience, celebrating and promoting the LA Galaxy via brand activation and interior upgrades around a number of key areas and premium offers. The 3,000-square-foot Stadium Club is an exclusive, high-energy club space with uninterrupted views of the field and dining tables that open up to the field for enhanced fan interaction. The club features handcrafted, one-of-a-kind, solid wood live-edge tables and a full bar with custom back paneling.
SunTrust Park was designed with hospitality in mind, featuring premium experiences across multiple club levels, as well as in the Battery Atlanta, the mixed-use development connected directly to the ballpark. The Xfinity Rooftop and Coors Light Chop House are both open to any ticket holder. The Infiniti Club serves 24 suites on the 200 Level. The Delta SKY360 Club creates a club-within-a-club environment. And the most-premium SunTrust Club is an all-inclusive environment highlighted by deep-grooved pecky cypress wood and polished brass and bronze.
To extend the fan experience beyond the stadium walls, the Atlanta Braves turned to Dimensional Innovations to create a unique, iconic element. DI designed, engineered, and built a custom, LED-wrapped baseball, 21 feet in diameter, to tower over the common area directly behind the first baseline. The baseball weighs in at almost seven tons, and took roughly four months to complete from start to finish. In a partnership with NanoLumens, the baseball streams live games, concerts, advertisements, and other messages on custom screens wrapped in the center of the baseball.
Inside T-Mobile Arena, the dramatic VIP entry emulates sedimentary layering with custom undulating wall panels. Event level suites and clubs alike feature custom-designed, plated bronze tectonic-style tables and beautiful windswept Las Vegas Rock. Two clubs on the main concourse reflect the day and night desert with back-lit soft magenta and blue ceilings respectively. The suite level finishes are inspired by the desert sunset. Innovative banquette seating in lieu of fixed arena seating allows patrons to spread out comfortably. Loge boxes and terrace tables offer first-class perks and exclusive privileges. And two tower clubs jut out of the upper deck, connected by the plush Hyde Lounge.
T-Mobile Arena, in partnership with Levy Restaurants, offers first-class catering and a wide variety of food and beverage options at each level. Restaurants include Shake Shack, Chronic Tacos, Pizza Forte, and Pink’s Hot Dogs, all topped off by Chef’s Table located on the suite level. The menu varies by event and includes exquisite options, such as freshly baked artesian pretzels, gourmet nachos, locally sourced mixed greens, pasta stations, prime rib, charcuterie, and handcrafted desserts. At T-Mobile Arena, premium seating membership provides access to all lounges.
T-Mobile Arena is steps away from the Las Vegas Strip. The surrounding neighborhood includes Toshiba Plaza and The Park, which is an immersive, outdoor destination for dining and entertainment. Toshiba Plaza is a unique outdoor space that includes three stages and can accommodate 5,000-10,000 people. The Park is home to Bliss Dance, a breathtaking, 40-foot-tall sculpture of a dancing woman, celebrating the strength of a woman who is both safe and present. Another unique feature of The Park includes heat-absorbing tulip-shaped structures. A blend of entertainment makes these spaces the pulse that combines T-Mobile Arena’s surroundings into one community.
The Target Center is undergoing a major renovation that will dramatically enhance the fan experience. Visitors at all price levels will benefit from new and upgraded amenities, including premium seating opportunities, food and beverage options, and additional gathering spaces throughout the arena. Chairman’s Suites include a private unit with a balcony and access to the Chairman’s Club, which provides an elite dining experience with a complimentary, communal bar that overlooks center court. Theater Boxes provide opportunity for those looking to entertain smaller groups with the amenities of an all-inclusive club.
Giving a glimpse of the backstage glamour and tucked away on the gantry of the American Express Invites Lounge, The O2 arena has created a luxurious and unique space for entertaining up to 12 guests, who can relax in the privacy of their own Dressing Room A before taking prime seats in the arena for the show. Guests get ready for their close-ups in the show-stopping star mirror. They can sip on signature cocktails, while watching the buzz of the bar below from a private window. A personal host will see that all guests get the superstar treatment. Design is by Brighton-based firm Platform Group.
From the over-sized “Stage Doors” and the industrial feel of the “Backstage Bar” to the comfort of the “Green Room” cocktail lounge and the “Crew Catering” inspired restaurant, The American Express Invites Lounge at The O2 is all about making guests feel like the stars they have come to see. The venue wanted to create a desirable space that could give members a truly unique and exclusive experience to compliment the caliber of entertainment available at the arena. Now guests will not only get the best seats in the house, but also the full backstage experience. The lounge was designed by Brighton-based firm Platform Group.
The Minnesota Vikings accelerated the build-out of an existing shell space in U.S. Bank Stadium to provide a missing premium seating product for large group sales. The integration of technology as part of the architecture allowed the team to incorporate subtle sponsorships and tailored branding opportunities. The design solution was inspired by Minnesota, specifically local materials and native culture, manifested as four 60-person cabins and a mini-club named The Lodge. The space culminates in a signature 130-linear-foot membership bar, dubbed the Truss Bar due to its proximity to the super truss that inspired the stadium’s form.
The Minnesota Vikings created the Vikings Voyage in the northwest corner of U.S. Bank Stadium, providing fans with an interactive experience that includes virtual reality, personalized RFID check-in, and an OLED equipment display. Designed and built by Dimensional Innovations, the Voyage is free for all fans and open during all Vikings events. Within the innovative space, fans can participate in combine-themed events and track scores against others at the various stations by wearing bracelets connected to the RFID system. Along with competitive games, the Voyage includes a full-size ship hull that features a 30-foot projection screen.
The University of Arizona Lowell-Stevens Football Facility is a bold campus addition. It provides spectacular new club space, premium seating, and connects the existing elevated east and west concourses with a broad concourse containing extensive amenities that serve the entire stadium. The building’s design takes advantage of strong light and shadow, utilizing a neutral palette of grays and copper colors to reflect the Sonoran environment. The narrow floor plate employs expansive glazing, making the upper levels transparent, framing campus and mountain views from the elevated levels.
The Nippert Stadium renovation project had two major goals: enhance the fan experience and strengthen the quality of the campus. This project on the University of Cincinnati’s confined urban campus raises the standard for collegiate stadium facilities. The dramatic architecture contributes to the distinctive surroundings by delivering a showcase building for the university and improving the gameday and non-gameday environment. All interior design aspects reinforced the building’s aesthetic, highlighting a large, diagonal truss system that conveys the overall scale of the building.
HNTB, in partnership with Ross-Tarrant Architects, is designing a new 106,000-square-foot high-performance football center, outdoor practice fields, and outdoor training area. The two-level facility will be located adjacent to Kroger Field (formerly Commonwealth Stadium), and connected to the existing indoor practice fieldhouse. In developing a state-of-the-art facility, one of the primary goals was for this facility to be more than a glorified recruiting tool, and include program areas that were designed to optimize the overall sports performance of student-athletes.
Located on historic Campus Corner in Norman, Oklahoma, the University of Oklahoma Preview Center provides members of the OU family, including alumni, season ticket holders, and fans, an opportunity to meet face-to-face with the Sooner Club staff to review the new seating options and opportunities at Gaylord Family – Oklahoma Memorial stadium. The preview center features full-scale models of premium seating products, including suites, clubs, and loge boxes. The contractor for the preview space was Mion Hill – Red Sun Construction.
At 23,771 seats, Arthur Ashe Stadium, on the campus of the Billie Jean King National Tennis Center, is the largest tennis stadium in the world. It was originally designed by ROSSETTI in 1997, but was not designed to have a roof. Rain hindered play during the US Open for five consecutive years, causing the USTA to search for a solution. After an intensive R+D effort in collaboration with WSP Parsons Brinckerhoff, ROSSETTI's innovative design concept was selected. In addition to the new roof, the upgraded stadium features state-of-the-art broadcast and audio systems, 90 luxury suites, five restaurants, and a two-level players’ lounge.
The new Videotron Centre presents itself as a built work of art and a new community centerpiece in the province of Quebec’s capital city. Its white exterior and flowing wraparound windows evoke drifting snow banks and the northern character of Quebec City. Black spruce wood was selected to provide a dramatic grand entrance and appearance which frames the connected concourses that also support the authentic winter theme. On the premium suite and loge club level, futuristic curves reflect carved icy landscapes and provide an immersive hospitality experience. The facility meets NHL standards and is capable of accommodating a future team.
Dimensional Innovations helped the Chicago Cubs bring their brand experience to life inside the new team store at Wrigley Field. This space allows fans to extend their Wrigley experience through memorabilia and hands-on technology. DI designed a video wall and interactive touchscreen that places fans inside their favorite scene at the ballpark. And over at the VR alcove, fans can browse various background scenes of Wrigley Field on a touchscreen, insert themselves into a keepsake picture, and have the image emailed to them.