Sales Training

Pricing is marketing’s MVP moment. 
 
This is the moment marketers capture value from the efforts they’ve taken over the years building your brand. 
 
However, in too many cases marketers end up making poor pricing decisions or end up locked out entirely. 
 
Why?
 
Too many marketers are stuck in the communications silo, leaving the executive team with the belief that the marketing department is only for coloring in and that the marketers don’t have the business acumen necessary to deliver the pricing decision. 
 

Sales fragmentation. Never heard of it? It’s the silent killer of the best laid plans of mice and sales teams. 

When someone enters premium status, it comes with certain rewards. It’s the thank you received for being loyal, whether to an airlines, a coffee shop, or a team. You’re always confident that they will do the right thing as they want you to know how appreciated you are. It’s not just having value…it’s also feeling valued. 

One area of strength for teams around the country is in premium sales.  

This is great because it allows teams to more quickly get back on their feet from the pandemic’s disruptions. 

This strength provides a huge opportunity for teams to lay the groundwork for sustained success as our business cycles begin to stabilize coming out of the pandemic.  
    
Let me explain three key ideas to help you think through this.
 

Recognize that the market has changed: 

The toll that workplace uncertainty and stress take on employees and organizations is huge. Look at these facts: