Sales Training

Appreciation Always Wins Over Marketing

In this brief conversation, we dive into how to pivot and build stronger relationships during this time. We want everyone to look at ways to innovate and not just survive but thrive when venues open for business again.

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Speakers:

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Redefining the Supersize Group Experience

Phase three of Kathy Burrows’ road ahead for the sports and entertainment industry suggests ideas to motivate some of our industry’s most important groups to interact with us through year-round virtual experiences and unique affiliations.

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Don’t Forget Your Armchair Fans and Online Buyers

Review strategies to engage fans outside the traditional season ticket holder and better value sales outside the traditional purchase channels.

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3 Ways to Improve Your Sales Journey in a New Decade

The sales process in 2020 was changing even before COVID-19. Now accelerated, the new approach is one where we don’t sell to clients, but partner with them.

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Phase One of the Road Ahead: Creating Consumer-Based Virtual Packages

What is one thing we have learned during our time away from the office? We love curbside pickup for dinner with margaritas included. Grocery pickup is much easier than spending an hour wandering through the store. New ways to enjoy interests have emerged. We have started creating and enjoying a new normal.

As things begin to reopen, we find while the new normal is enjoyable, we really want both lives. So why not?

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When Should Teams Contact Fans During a Crisis?

Immediately following the suspension of league operations, we asked 200 NHL fans from around the country to identify their favorite teams. Each fan then received one of three versions of the survey which asked how they would respond if they received a personalized email request from their favorite team in:

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You Can Knock the Hustle

Making 60 phone calls a day might not be the way for all reps to make their sales goals. Sports teams should follow the lead of other corporations, and their B2B processes, to get the most out of each and every individual member of the sales staff.

While attending quite a few sports conferences this past year, I have been blown away at the advances being made in understanding the analytics that measure fan behavior. The ability to track, connect with, and monetize fans attending sporting events is truly at an impressive level.

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