Sales Training

The “new normal” being bandied about is in fact not normal at all and not an accurate depiction of the times we live in. Teams must not attach themselves to any one strategy, new or otherwise, but instead remain flexible with plans as the facts change.

Now more than ever, marketers must map all customer touchpoints and position their brands in a way that makes them the obvious choice for customers. If marketers overlook these critical steps, outcomes for their businesses are extremely uncertain.

B2B buyers are screaming out for value. They will spend money when they know they are going to receive value. But we can’t expect that they are just going to see the value. We have to show it to them and make it obvious.

The pandemic has rendered many data sets irrelevant due to changing consumer trends and behaviors. But sports and entertainment organizations can update their insights or start fresh in three simple steps.

As we continue to work our way through the pandemic, two questions are on most of our minds: How will we recover? And what will our recovery look like?

In this brief conversation, we dive into how to pivot and build stronger relationships during this time. We want everyone to look at ways to innovate and not just survive but thrive when venues open for business again.

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Speakers:

Review strategies to engage fans outside the traditional season ticket holder and better value sales outside the traditional purchase channels.

What is one thing we have learned during our time away from the office? We love curbside pickup for dinner with margaritas included. Grocery pickup is much easier than spending an hour wandering through the store. New ways to enjoy interests have emerged. We have started creating and enjoying a new normal.

As things begin to reopen, we find while the new normal is enjoyable, we really want both lives. So why not?