Club Spaces

Premium clubs within a venue meant for larger groups with an appetite for a posh entertainment experience. These spaces often include bars, restaurants, communal seating, meeting space, and frequently a special view of the play or performance area in a venue. How are you innovating?

Golden 1 Center

Kings Unveil Sacramento’s Newest Premium Space, Row One Club
-- Elevated Dining Experience in Custom Designed Lounge --

Sacramento, Calif. – The Sacramento Kings announced the newest premium and exclusive space in Golden 1 Center, the Row One Club. The Club was unveiled during a special event for Season Ticket Members on July 21 and 22 and will debut during the Kings 2021-22 Opening Night.

TQL Stadium Club Spaces

The story of TQL Stadium, FC Cincinnati’s new home and Major League Soccer’s latest soccer-specific stadium, begins with the site. Ownership intentionally chose a centrally located urban environment with connections to all corners of the city. West End and the nearby Over-The-Rhine (OTR) district are two of Cincinnati’s most historic neighborhoods, each with their own distinct flavor and energy.

The stadium’s premium spaces, including four clubs, reflect the city’s rich architectural heritage, each in their own unique way.

ClubCorp's Arizona Sands Club

The University of Arizona partnered with ClubCorp, industry leader in hospitality and country club operations, to create and operate a year-round premium hospitality experience at Arizona Stadium. The Populous-designed Sands Club gives fans and ClubCorp members access to an elevated club atmosphere that has unique views of Arizona Stadium and the beautiful, natural landscape surrounding the campus.

The Sobrato Club

We took an entire GA Bleacher Section and created a luxury club space featuring 98 plush leather seats, 30 bar rail seats, and standing room only access. Members will have access to exquisite food provided by Bon Appetit, the caterers of The Chase Center, plus beer, wine, and premium liquor. The space has monitors throughout, a dedicated bar, restroom, and a standing room bar rail featuring the original bleachers from the 1950's. This space has truly transformed a 63 year old building into a unique space "where tradition meets today." Field

HNTB served as the Design Architect and Architect of Record for the new 20,000-seat Field, home of the Columbus Crew MLS team. A multidisciplinary design team, including Interior Design consultant BLUR Workshop, created a variety of premium products designed to push the boundaries of sports venues and their utilization beyond game day. The diversity of upscale spaces gives fans the opportunity to customize their experience when attending a match or community event.

Q2 Stadium

The new Q2 Stadium, home of the Austin FC Major League Soccer team, provides the best-in-class experience for fans, guests and players. Premium spaces, from suites to club lounges, are designed to be authentically Austin and pushes the benchmark for what sports venues can be and how they can engage the community. Equally important is the commanding, yet integrated presence of the stadium within the surrounding neighborhood that embraces a local and environmentally-conscious character.

TD Garden - The 1928 Club

The 1928 Club is a dedicated destination for all club seat clients to dine, lounge, and socialize. The 7,500 square foot, 2-story space pays homage to the original Boston Garden with its speakeasy vibes and vintage décor. Enjoy a specialty handmade cocktail at the expansive bar and unique bites in the full-service dining area.

TD Garden - Rafters and Rafter Studios

A whole new level of entertainment, Rafters is a high energy and communal membership-based party deck located on the top floor of the arena. Fans and concertgoers have an overview of the action on the court, stage or ice. A cantilever design provides an additional row of seating to Level 9 where fans can enjoy one of the most unique vantage points in the arena. As the home of the most championship banners in the country, Rafters at TD Garden will become a place where members can hang with champions. Boston Garden Society members have first access to add Rafters to their current membership.

Raymond James Stadium

Project Description After selling out of our suites, clubs and general seats following the Super Bowl run of last season, we transformed under-utilized space in our East Stadium Club to create two all-new premium areas called the “Champions Lounge”. The Champions Lounges are located on the North and South ends of the East Stadium club, each containing 70 seats which were sold on a 3-year term for $8,000-$8,500/seat.

Boone County Bourbon Barrel Club

The newly designed Boone County Bourbon Press Club for the Cincinnati Reds found a home in the space once occupied by the writing press in Great American Ball Park. Ticket holders enter the space through a bourbon barrel tunnel that transports the guests into a club which harkens back to the past. The new club reaches back into history to draw on the influences of Art Deco / Mid Century design in the Cincinnati area, as well as the rich history of both the writing press and the regions bourbon makers.

Los Angeles Memorial Coliseum Scholarship Tower

Opened in 1923, the Los Angeles Memorial Coliseum is one of the world's most storied venues. It is the only site to host the Summer Olympics, a Super Bowl and a World Series. Martin Luther King Jr., John F. Kennedy, Nelson Mandela and Pope John Paul II all have spoken here. And, of course, it is the home of USC football. The $315 million renovation to this National Historic Landmark included branding seven levels of premium clubs, lounges and suites along with the stadium exterior and home team locker rooms.

Chase Center

Gensler’s work on Chase Center, the new home of NBA franchise Golden State Warriors, comprises of all interior spaces for a new professional 18,000-seat sports arena in San Francisco, California. The challenge was to create a venue that could be activated beyond game day and provide a variety of experiences for fans and guests. The project involved a multi-disciplinary team; the design firm’s sports

Scotiabank Arena | 20.20

On 03 October 2018, the ScotiaClub opened as part of the Scotiabank Arena renovation. It was the first experience change since Maple Leaf Sports & Entertainment agreed to an $800 million, 20-year sponsorship with Scotiabank in August 2017. Scotiabank Arena is Canada’s premier sports and entertainment venue. As well as hosting some of entertainment’s top names, Scotiabank Arena is home to world-class ice hockey and basketball franchises with the NHL’s Toronto Maple Leafs and NBA’s Toronto Raptors.

Doak Campbell Stadium

The design-build team for renovations at Florida State University was selected to design and construct approximately $97 million worth of improvements to the football stadium. The improvements had to be completed between football seasons, resulting in only about nine months of construction time available. Both design and construction processes were fast-tracked to meet the rigorous schedule.

Bankers Life Fieldhouse

The Sells Group Loft at Bankers Life Fieldhouse, located directly behind end court at the club level, is comprised of existing suites and bowl seating, which was originally proving to be hard to sell on game night, but was still activated for concerts. Designed by Populous, a combination of 12 theatre boxes and 14 loge boxes, each containing four seats for a total combined capacity of 104 seats, opened in November 2016 to reinvent this location for a new exclusive, intimate experience.  

Bankers Life Fieldhouse

An October 2016 renovation to the original locker room restaurant from when Bankers Life Fieldhouse first opened in 1999, the Lightbound Courtside Club is a 400-member oasis which transforms the way fans experience a game at Bankers Life Fieldhouse. Designed by Populous and located adjacent to the home team locker room, this exclusive club provides an unparalleled experience of relaxation, excitement, and culinary fare with unprecedented access to players and other VIPs.

Kroger Field

HNTB, in collaboration with local partner Ross Tarrant Architects, served as Sports Design Architect for the transformation of Kroger Field, formerly Commonwealth Stadium, on the campus of the University of Kentucky.

Videotron Centre

The new Videotron Centre presents itself as a built work of art and a new community centerpiece in the province of Quebec’s capital city. The arena boasts a design clearly marking the building’s function from multiple viewpoints around the city. Its white exterior and flowing wraparound windows evoke drifting snow banks and the northern character of Quebec City. The accumulations of snow, the cold, and the frigid wind which shape the Quebec landscape winter after winter became the visual theme and conceptual guideline for the region’s newest sports and cultural venue.

T-Mobile Arena

The Las Vegas Strip overflows with imitation architecture from distant lands. The half-scale replica of the Eiffel Tower, the Roman columns and statues of Caesar’s Palace, and similar landmarks attract 40 million visitors a year to Sin City. When designing T-Mobile Arena, an entertainment venue that caters to Vegas residents and tourists alike, Populous sought inspiration not from far-away locale but in the surrounding environment.

SunTrust Park

SunTrust Park combines a classic ballpark feel with modern amenities and southern hospitality to create a truly unique fan experience. Designed by Populous to maximize sightlines for individual seats and club spaces alike, SunTrust Park contains a wide variety of ways to watch the Atlanta Braves play baseball.

Target Center

The Target Center in Minneapolis, Minnesota has been heavily used for 20-plus years. It hosts about 200 events annually, and about a million visitors pass through its doors every year. Currently, the arena is undergoing a major renovation that will rejuvenate the building and dramatically enhance the fan experience. Visitors at all price levels will benefit from new and upgraded amenities, including many premium seating opportunities, food and beverage options, and additional gathering spaces throughout the arena. The first phases of the renovation were recently completed.

BOK Center

Architect Cesar Pelli incorporated the outline of our state into the design of the BOK Center to give guests an instant Oklahoma welcome. The classic art deco meets modern look is a perfect metaphor for the evolution and growth of Downtown Tulsa, where vintage boomtown history meets rock-and-roll futurism and fun.

Sewell-Thomas Stadium

The University of Alabama commissioned Davis Architects to modernize the aging Sewell-Thomas Stadium. Fan amenities were insufficient, and past additions failed to consider sightlines from the seating bowl to the field. Though the existing structure was incredibly complex (over 200 column lines in existing documentation), through extensive BIM modeling, our team shifted the seating bowl to allow for optimum sightlines from every seat, suite, and club.

Gaylord Family - Oklahoma Memorial Stadium

OU Athletics is committed to providing student-athletes, coaches, and fans with the best facilities across the country. The renovations to the Gaylord Family – Oklahoma Memorial Stadium will not only enhance our ability to recruit and train the nation’s best and brightest student-athletes, but also build upon a game environment that is second to none. Significant emphasis has been placed on improving and creating new fan amenities and seating options that further strengthen Gaylord Family – Oklahoma Memorial Stadium’s reputation as one of the great cathedrals in college football.

Byrd Stadium

Due to increased spectator demand and revenue opportunities, the University of Maryland enlarged Tyser Tower at Byrd Stadium, adding 66,000 square feet to the original 33,000-square-foot tower. This renovation project increased Byrd Stadium seating capacity by 2,112 seats.

University of Cincinnati Nippert Stadium

The 115,000-square-foot Nippert Stadium renovation project had two major goals: enhance the fan experience and strengthen the quality of the campus. This project on the University of Cincinnati’s confined urban campus raises the standard for collegiate stadium facilities. The dramatic architecture contributes to the distinctive surroundings by delivering a showcase building for the university and improving the gameday and non-gameday environment for fans, all while being located on a tight site.

University of Oklahoma Preview Center

Located on historic Campus Corner in Norman, Oklahoma, the University of Oklahoma Preview Center provides members of the OU family, including alumni, season ticket holders, and fans, an opportunity to meet face-to-face with the Sooner Club staff to review the new seating options and opportunities at Gaylord Family – Oklahoma Memorial stadium. The preview center features full-scale models of premium seating products, including suites, clubs, and loge boxes. The contractor for the preview space was Mion Hill – Red Sun Construction.


The O2

From the over-sized “Stage Doors” and the industrial feel of the “Backstage Bar” to the comfort of the “Green Room” cocktail lounge and the “Crew Catering” inspired restaurant, The American Express Invites Lounge at The O2 is all about making guests feel like the stars they have come to see.

Golden 1 Center

Golden 1 Center offers the premier gameday experience for fans with its many different types of clubs—a courtside club, twin club lounges, and exclusive clubs for our suite and loft guests. These clubs provide guests with different experiences, tailored to their individual needs. Thanks to arena designer, David Lee, the many clubs are not only comfortable sanctuaries, but also aesthetically pleasing and modern spaces that help to keep the “uniquely Sacramento” theme.

Great American Ball Park

The Cincinnati Reds hired MSA Sport in 1999 as the design consultant and owner’s representative for Great American Ball Park, and we continue to work with them as the official architects of the Cincinnati Reds. Today, MSA Sport regularly works on projects in this unique building environment, while providing design input on organization, design features, and incorporating Reds history.

Pepsi Center

Dimensional Innovations, in tandem with Sink Combs Dethlefs, designed Club Lexus, an 11,000-square-foot premium space located on the event level of the Pepsi Center. This space serves as an all-inclusive club for the nearly 400 seats along the sidelines and baselines for the Denver Nuggets and around the glass and team benches for the Colorado Avalanche.

State Farm Center

The University of Illinois State Farm Center has served as home for Fighting Illini Men’s Basketball since the completion of construction in 1963, as well as Fighting Illini Women’s Basketball from 1981-93 and from 1998-present. Not only is State Farm Center home to Illini Basketball, but it has also hosted events for Volleyball, Men’s and Women’s Gymnastics, and Wrestling. In addition to athletics contests, State Farm Center hosts performances such as Broadway musicals, commencement ceremonies, concerts, and other shows.

Jack Trice Stadium

The Sukup End Zone Club was created as part of a $60 million expansion of Jack Trice Stadium, Iowa State Univesity's collegiate football stadium. The two-story, 40,000-square-foot premium club area was constructed in just 13 months, and opened for the Iowa State football home opener in September 2015.

Fox Theatre Atlanta

The Fox Theatre Atlanta’s new Marquee Club presented by Lexus is slated to have a public opening in the fall of 2017. Expanding upon its footprint, the Fox Theatre will convert a former jazz club housed in the northeast corner of the building into the aforementioned Marquee Club. Fox Theatre’s most significant expansion since its opening in 1929, the Marquee Club will total 10,000 square feet of premium event space, encapsulating indoor, outdoor, and climate-controlled environments.

Ford Field

The New Ford Field Renovation Project is a comprehensive re-envisioning of the fan experience throughout the stadium. The Detroit Lions identified the need to upgrade specific areas at Ford Field to align with the changing local marketplace and demographics, as well as better utilize space within the stadium. A total of 210,000 square feet of space, ranging from large social clubs to suites and loges, will be renovated in place or completely reconfigured.

Calgary Stampede

In order to capitalize on the high volume of wine sales in the ranahans private club at the Calgary Stampede, we took a formerly underutilized space and phone room, and created a new wine bar and walk-in cooler as one of the focal points of the room. The curved bar front mimics the existing wagon wheel detail of the ceiling, which gave our cellar masters a place to not only pour our wines, but to offer tastings and engage with guests as they pass by. The design work was by Baboushkin Design Group of Calgary.


StubHub Center

MEIS Architects have been engaged by StubHub Center on a number of efforts related to developing a unique stadium experience, celebrating and promoting the LA Galaxy via brand activation and interior upgrades around a number of key areas and premium offers.