Vice President of Club Business & AnalyticsNational Hockey League
Alex Townsend-Mitchell has been with the National Hockey League for over 14 years, currently serving as Vice President of Club Business & Analytics. In that role, Alex has led the League’s increased arena design and fan experience efforts with a major focus on Food & Beverage strategy and operations. He created the League’s Food & Beverage reporting and surveying initiatives, which allows NHL Clubs to benchmark themselves against the rest of the league with a variety of data and insights. He orchestrates best practice sharing of Food & Beverage content on quarterly conference calls and at the NHL Club Business Meetings, while working with the various NHL Club-facing operators to ensure high-quality service and reporting. He also contributes to the NHL internal arena design working group that collects design element and operations data.