ALSD Webinars

Ever heard of a "Black Swan" event? Sales fragmentation? A "Read Offense" sales strategy? Most sales professionals are just starting to digest what these terms mean while at the same time feeling the major impact through their daily interactions with clients and employees. Tune in for an insightful conversation with Tyson Group President and CEO, Lance Tyson, as he dives deep into these topics and uncovers what's really going on in this new business reality!

Expertise in the selection, onboarding, training, and coaching of the right premium personnel is highly sought after in the sports and entertainment industry, especially now. This webinar addresses science-based talent assessments based on changes to KPIs, relative to market conditions and expectations, and the core sales competencies necessary for a truly high-performance sales team.

Zippin, Allegiant Stadium, and Levy Restaurants show you how #checkoutfree can change the game for your venue.

Major sports and entertainment entities realizing the upside are understanding the foundational elements to successful esports events.

Dynamic digital experiences not only usher in a new level of entertainment, they have serious venue optimization and revenue implications.

Want to make data-driven decisions about crowd density, sponsorships, and resource utilization?

Learn how stadium owners/operators are leveraging their data to elevate the fan experience, improve operational efficiencies, and generate more revenue.

This ALSD Webinar explores how venue operators are meeting new operational standards, the infrastructure and technology, and how connected data reporting informs a smarter, seamless gameday experience.

This ALSD Webinar features industry leaders, from Atlanta to Portland, discussing the strategic investments their organizations are making in technology to support the growth and efficiency of per-event suite sales.

This ALSD Webinar explores the industry's latest trends, how these innovations result in revenue opportunities and operational efficiencies, as well as why these significant investments are critical in the next era of venues.

This ALSD Webinar features leaders from State Farm Arena and BB&T Center and the exceptional steps they are taking to ensure their facilities protect the health and safety of players, staff, and ultimately fans.

Sports venue operators face pressure to implement effective safety and disinfection protocols. While the mandate for trust is clear, leaders are inundated with ways to combat COVID-19. So what is the best approach?

Brett Unzicker from Samsung and Josh Kritzler from 4FRONT reveal the latest in-venue technology solutions to help retain and even generate new revenue in no-fan, partial-fan, or full-fan environments.

Chris Bailey of the Utah Jazz, Nick Wierciak of the St. Louis Blues, and Kelly Diamond from Vidyard discuss tactics for selling and servicing limited capacities, including how to integrate video as part of your sales strategy.

Ron Hecht of the Miami Dolphins and Zipwhip’s Matt Bruhn detail the most current trends in reaching the right fan, at the right time, with the right message through business texting – a communications channel with a 98% read rate.

Casey Leppanen of the San Jose Sharks and Franklin Group USA’s Chris Bobal and Elisa Padilla review the keys to a successful marketing collaboration.

Dan August of the LA Rams, Scott Spencer of SEG, and the ALSD’s Jared Frank discuss suite market trends and a technology to better sell single-event suites in response to those trends.

  The sports and entertainment venue marketplace will have to compete for fans’ attention