Forward Associates

Roy Westwood
CEO and Director of Strategy

Transform your venue.

As a multi-disciplinary specialist, Forward Associates understand how different spaces and brands can act in different ways to maximise the commercial possibilities of your venue. We start with the experience. By creating the right concepts in the right places, we extend dwell times and transform spend per head. We marry this with a data-driven, almost scientific approach. This means decisions are validated by genuine guest insights and not left to chance. Our background is on the high street as operators and owners, with a track-record of delivering real-world concepts that transform what was previously thought possible in mass-population venues.