Thomas J. Proebstle, AIA, NCARB

Founder & Design Director
Generator Studio

Tom is a founder and design director for architecture firm Generator Studio. In his over twenty years in sports architecture, Tom has worked with some of the brightest thinkers in sports. For past clients like the Green Bay Packers and Seattle Seahawks, and current clients St. Louis Blues and Minnesota Vikings, a key strategy for venue design is the integration of branding into the very architecture itself to create authentic, immersive experiences that drive revenue. Whether convincing thousands of fans their public dollars will be well-spent or collaborating with a team on improving the fan experience, Tom’s strength lies in creating architecture that’s responsive to the brand.


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