Berghammer, a 31-year hospitality executive with extensive experience in the operations, management, and marketing of entertainment facilities worldwide, is responsible for the delivery of quality programs that increase revenue and offer growth to clients and ASM. Prior to ASM, Arich served as Executive Vice President for Live Nation Entertainment Worldwide President for Morton Family Business, Chief Operating Officer for SBE Entertainment, and Chief of Staff for House of Blues Entertainment. He is responsible for, developing programs that increase revenue and visibility, increasing digital network footprint, installing Special Events structure and implementation strategy, lounge and space development for unique opportunities, and partnering with municipal and government clients to meet and exceed their objectives. Berghammer is a graduate of the University of Southern California.