The Sells Group Loft at Bankers Life Fieldhouse, located directly behind end court at the club level, is comprised of existing suites and bowl seating, which was originally proving to be hard to sell on game night, but was still activated for concerts. Designed by Populous, a combination of 12 theatre boxes and 14 loge boxes, each containing four seats for a total combined capacity of 104 seats, opened in November 2016 to reinvent this location for a new exclusive, intimate experience.
Reminiscing on the city’s past as a hub for tourists seeking jazz, entertainment, and friendship, guests are no longer isolated into separate boxes. Patrons now experience a personalized sense of community through one of two seating opportunities, both having direct access to the exclusive dining area and lounge.
For the fan looking to be connected to the game while still having the privacy of a suite, the theatre box is equipped with seating for four, side tables with integrated charging stations, and iPads for immediate gameday updates. If a fan wants energy and excitement, then a four-seat loge box above the existing Legends Club is the fan experience for them. Ergonomic executive chairs are positioned at a drink rail equipped with integrated charging stations and personal TVs for close-up viewing angles. These fans remain a part of the game experience with the perks of the best food & beverage in the arena.
The energy and movement of gameday doesn’t end at the new elevated seats either. Sells Group Loft also offers a central bar, featuring mixologists crafting unique cocktails, ensuring fans find the drink they’re looking for or can try something new. The new kitchen and two buffet zones offer 30 feet of food display, creating the best all-inclusive culinary experience in the arena. The communal dining area consists of seats at the bar as well as high-top and dining tables throughout the club. With 11 TVs throughout the club, fans won’t miss a minute of game action, while dining with new neighbors. Should a guest need anything at all during their experience, the club concierge and numerous personal-service attendants are there to assist.
In the first six months since opening, all 14 loge boxes sold out, and only four theatre boxes remained. All inventory is expected to be sold out before the start of the Indiana Pacers 2017-2018 season.