Being Proactive Versus Reactive


If being in Silicon Valley teaches one thing it’s that a digital-first approach is how you conduct business now. Jonathan White learned digital applies to not only sales but also service in the business of premium seating. 

Likewise, digital selling is part of the foundation of good customer service. Many clients today yearn for less interaction in their buying process; thus, a digital sales effort satisfies clients desires.  

In the end, the San Jose Sharks realize that more personalization and better service is harmoniously achieved because digital efforts benefit the client, which is goal number one.