Bill Guertin

Chief Learning Officer and Co-Founder
Inspiration Sports Business Institute, LLC

Well-known in the sports industry as “The 800-Pound Gorilla of Sales Performance”, Bill Guertin is Co-Founder and Chief Learning Officer of Inspiration Sports Business Institute, creators of the ISBI 360o Digital Learning System for sports and entertainment (

Bill has partnered with over 100 professional teams from both the major and minor leagues to develop and coach sales talent, increase revenues, and improve the effectiveness of sales managers and leaders. He is the author of two books, including The 800-Pound Gorilla of Sales; How to Dominate Your Market and Reality Sells.

He is a Board member of the Illinois chapter of the National Speakers Association, and has been a featured speaker at many conferences and trade shows, including the National Sports Forum, Association of Luxury Suite Directors, Ticket Summit, and at many league conferences throughout North America, including the NHL, ECHL, and CFL in Canada. He is currently working with a team of associates to bring sales and customer service professionalism to all 19 teams in LIGA MX, the premier professional soccer league in Mexico.

Bill lives in the southern Chicago suburb of Bourbonnais, IL, with his wife, Sherri, and has three sons, two daughters-in-law, three granddaughters, and one very needy rescue black Lab. Follow Bill on Twitter at @800PoundGorilla, on LinkedIn, via Email at, online at, or at

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