Brian Bucciarelli

Brian Bucciarelli
Managing Director Entertainment Sales & Partnerships
Hershey Entertainment & Resorts Co.

Brian is a 1982 graduate of Lebanon Catholic High School and a 1996 graduate of Penn State Harrisburg with a business administration degree.

He has been with Hershey Entertainment & Resorts for 22 years and is currently the Managing Director of Entertainment Sales & Partnerships at Hershey Entertainment & Resorts. This position oversees the selling of Sponsorships at HERSHEYPARK, Giant Center, HERSHEYPARK Stadium, Hershey Theatre and the Hershey Resorts, premium seating at Giant Center, Hershey Bears season ticket and Group Sales and HERSHEYPARK Group Sales.

Began career out of college as an intern in the Hershey Bears Sales office. Became full time in 1997 and then helped with the opening of the Giant Center in 2002.

He also spent time as the Director of Ad Sales for Comcast Spectacor which at the time owned and operated the Wells Fargo Center, Philadelphia Flyers, and Philadelphia 76er’s.

He is a Board Member for the Association of Luxury Suite Directors which is an International Association that represents the best practices of the Premium Seating industry in all major sports and venues.

He was the 2013 winner of the J. Bruce McKinney Legacy of Excellence Award, which is the highest award presented to an employee by Hershey Entertainment & Resorts on an annual basis.

He currently resides in Hummelstown, PA with his wife Steph and their two beagles Hank and George.

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