Brian Mirakian

Senior Principal, Populous Activate Director

Brian is a Senior Principal at Populous and serves as director of Populous Activate in the Americas, which features an innovative approach that powerfully brings brands to life through design. Through a core focus on connective strategy in the entertainment and hospitality industries, he masterfully creates opportunities for engagement by linking people to immersive user experiences on all levels, design mediums and interactive technologies. His award winning work has helped create transformative social experiences for his clients, having collaborated with nearly every professional team, some of the world’s leading advertising agencies, the Olympic Games, the NFL, NBA, and Major League Baseball and top brands including Adidas, Pepsi and Dow. Brian’s work has been recognized internationally in ID Magazine, Sports Illustrated, the Discovery Channel, and Sports Business Journal. He received the Award of Honor from the Society of Environmental Graphic Design and has garnered multiple American Institute of Architects design awards for innovation and excellence.

Relevant Project Experience:

Milwaukee Arena, Milwaukee, Wisconsin

Milwaukee Bucks Training Facility, Milwaukee, Wisconsin

Las Vegas Arena, Las Vegas, Nevada

SunTrust Park, Atlanta Braves Ballpark, Cobb County, Georgia

Sochi 2014 Winter Olympic Games, Experiential Activation for Dow, Sochi, Russia

London 2012 Summer Olympic Games, Experiential Activation for Dow, London, England

Beijing 2008 Summer Olympic Games, Wukesong Arena, Beijing, China

PepsiMax Field of Dreams, Columbus, Ohio

KFC Yum! Center, Louisville, Kentucky

CONSOL Energy Center, Pittsburgh, Pennsylvania

Amway Center, Orlanda, Florida

Ritz Carlton Club Blue at Amway Arena, Orlando, Florida

Arrowhead Stadium Renovations, Kansas City, Missouri

Coca-Cola Stage NFL Fan Activation at Arrowhead Stadium, Kansas City, Missouri

Sprint NFL Fan Activation at Arrowhead Stadium, Kansas City, Missouri

Kauffman Stadium Renovations, Kansas City, Missouri

Phoenix Convention Center, Phoenix, Arizona

Target Field Interiors, Minneapolis, Minnesota

New Yankee Stadium, New York, New York

Citi Field, New York, New York

Nationals Park, Washington, DC

Everbank Field Renovations, Jacksonville Jaguars Clevelander Deck, Jacksonville, Florida

PETCO Park Renovations, San Diego, California

Oriole Park at Camden Yards Renovations, Baltimore, Maryland

Sun Life Stadium Expansion, Miami, Florida

Kansas State University Basketball Training Facility, Manhattan, Kansas

Kansas State University Football Training Facility, Manhattan, Kansas

University of Connecticut Basketball Training Facility, Storrs, Connecticut

University of Colorado Football Training Facility, Boulder, Colorado

University of Missouri Memorial Stadium Expansion, Columbia, Missouri

Kyle Field Stadium Redevelopment and Football Training Facility at Texas A&M, College Station, Texas

Indianapolis Motor Speedway Facility Enhancements, Indianapolis, Indiana

F1 Future of Motorsport

Adidas innovation partnership

The NFL Playbook - Revenue, Experience, Loyalty Future Ideation

NFL Super Bowl LI Bid


IDEAL Industries



Franklin Group
IDEAL Industries
Armored Things
Dimensional Innovations
Event Finders USA
3D Digital Venue
Hunden Strategic Partners
Magnetic 3D
Stage Front
Suite Experience Group
Drake's Organic Vodka
Smart Buffet Ware