Brian Mirakian

Brian Mirakian
Brand Activation Director, Senior Principal
Populous

Brian is a Senior Principal at Populous and serves as Director of Brand Activation in the Americas, which features an innovative approach that powerfully brings brands to life through design. Through a core focus on connective strategy in the entertainment and hospitality industries, he masterfully creates opportunities for engagement by linking people to immersive user experiences on all levels, design mediums and interactive technologies. In 2018, Brian’s team debuted Esports Stadium Arlington, America’s most robust new esports venue. Most recently, the team broke ground on Fusion Arena, the largest new-construction, purpose built esports venue in the Western Hemisphere in Philadelphia. The future home to the Philadelphia Fusion is set to debut in early 2021.

His award winning work has helped create transformative social experiences for his clients, having collaborated with nearly every professional team, some of the world’s leading advertising agencies, the Olympic Games, the NFL, NBA, and Major League Baseball and top brands including Adidas, Pepsi and Dow. Brian’s work has been recognized internationally in ID Magazine, the New York Times, Wall Street Journal, Sports Illustrated, the Discovery Channel, and Sports Business Journal. He received the Award of Honor from the Society of Environmental Graphic Design and has garnered multiple American Institute of Architects design awards for innovation and excellence.