Building a Strong Tech Stack for Sports Sales Starts Here

Courtney Rice discusses how the Sacramento Kings slowly and consistently developed their tech prowess, and now use it as a recruiting tool to appeal to top young sales talent.


The collision of the digital age with the sports world is catering to the new generation of sales talent joining the sports and entertainment industry. In Sacramento, the NBA’s Kings use their technology acumen as a recruiting tool to attract top sales professionals hungry to deploy the 12 different technologies utilized by the Kings organization.

“But we started with one,” points out Courtney Rice, Senior Director of Ticket Sales & Premium Membership for the Sacramento Kings. “We slowly built up credibility. We slowly built up champions. And that’s how you really get your tech deck into a strong place.”

For teams and venues less advanced than the Kings, the recipe is simple: Introduce new technology tools slowly. And hire technology champions who are committed to using those tools in their daily process.

Are you new to the sports and entertainment industry? Are you a veteran looking to brush up on the fundamentals?

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