Chris Bray is Executive Vice President for ASM Global Europe. A board level executive, Chris has 30 years experience in commercial, operations, entertainment and strategic development within high-street retail, leisure and hospitality. In his role at ASM Global, Chris is responsible for the company’s European portfolio which includes highly successful venues within the UK, Sweden, Germany, Italy, Finland and Switzerland. He has implemented a strategy based upon the "Re-Imagination of the guest experience", adding a number of additional venues with the most notable being a strategic partnership with London’s Iconic London Stadium.
During his 15 years at Sodexo, the Global Facilities Management company employing 420,000 people across 80 countries, he held various executive board positions both nationally and internationally. For 6 years, as CEO for their Sports and Leisure division, he oversaw the business growth strategy designing exceptional experiences for a portfolio of $200m which included prestigious contracts such as Ascot Racecourse, The Open Golf, The National Gallery, Virgin Atlantic and Brighton and Hove Albion FC. He was also responsible for the inception, development and management of their $300m Global Airline Lounges division spanning 5 continents.