Coors Field

In the mountains of Colorado, the Rockies were looking for a unique display shape to connect with their brand and give their fans an added sense of belonging while at Coors Field. They turned to Daktronics to provide a new 8,369-square-foot LED video display in the outfield with a logo-inspired mountain range shape along the top. Going further than unique shape, the display is also the fourth largest in the major leagues, 258% larger than their previous display. The result is a magnificent presentation on game-day that engages fans and draws them further into the action as it plays out before their eyes.

News Release: https://www.daktronics.com/news/Pages/Colorado-Rockies-Incorporate-Logo-...

Marketing/PR
Daktronics
Photo Credit: 
Daktronics