Dan Rosenthal

Dan Rosenthal
Senior Vice President
Elevate X, Elevate Sports Ventures

As Senior Vice President at Elevate, Dan Rosenthal oversees ElevateX, the agency’s premium event and experiential hospitality sales division, providing premium strategy, sales and management to the world’s most renowned sports and live entertainment experiences. The almost 20-year industry veteran offers Elevate and its international roster of sports properties, brands, teams, leagues, and events, unparalleled expertise in programming, enhancing, and monetizing the comprehensive fan journey.

Rosenthal leads Elevate’s newest and most promising division, overseeing all commercial direction and revenue generation for ElevateX and its clients, including: marketing and sales strategy; new premium asset ideation and creation; operational management; business development and dynamic partnerships; P&L forecasting, pricing, and scaling strategy; market research and more.

In addition to managing ElevateX,  Rosenthal directly leads all aspects of Elevate’s partnerships with USTA and FIFA/MATCH Hospitality (FIFA Men’s and Women’s World Cup) including market research, asset ideation/creation, sales/marketing strategy, CRM and revenue generation. He has led the creation of curated travel programs, exclusive events and bespoke experiences at global events including US Open, FIFA World Cup 2022 and FIFA Women’s World Cup 2023, and Formula 1 U.S. Grand Prix, providing unrivaled access to corporate clients and fans.

Driven by the desire to create new, dynamic experiences for global sports and live event enthusiasts, Rosenthal’s most recent industry hallmark has been the development of new, completely curated and seamless premium travel and event experiences. Pulling from his vast experiences across the world’s most premier sport and live entertainment events and organizations, Rosenthal has developed a series of comprehensive and highly curated event and travel programs for ElevateX clients via dynamic travel partnerships and the orchestration of ultra-VIP amenities. 

Fusing ultra-VIP event day seating, premium hospitality club and restaurant access, behind-the-scenes experiences; luxury travel and transport; five-star hotel amenities; exclusive pre-and-post event entertainment; seamless transition and concierge service between transport, hotel, and event; and more – Rosenthal has developed comprehensive premium opportunities for properties including Formula 1, the FIFA World Cup, The Masters, The Super Bowl, the U.S. Open, and more.

Rosenthal previously served as Vice President, Premium Sales for On Location Experiences (OLE), a premium experiential hospitality business within the NFL portfolio. During his time at OLE, Rosenthal led multifaceted sales and event campaigns for annual events like the Super Bowl, NCAA Final Four and The Masters. Earlier in his career, Rosenthal served as Vice President, Corporate Hospitality Strategy & Business Integration for Madison Square Garden and also has held sales executive roles with the New York Yankees and Cleveland Cavaliers.