Senior Director, Premium Services Indianapolis Motor Speedway
Ellen Saul has been a part of the Indianapolis events and sports scene for 30 years, currently serving as Senior Director of Premium Services at the Indianapolis Motor Speedway (IMS). Since 2014, Ellen and her team have been responsible for sales and service of suites, hospitality, clubs, special events, and credentials for events occurring at the iconic venue including the Indianapolis 500, the world’s largest single day sporting event. Ellen has brought her customer-focused, direct, collaborative, family-style, optimistic leadership approach to IMS and strives to insure her team is the best in the industry.
After initially starting her career in retail for Macy’s in New York City, Ellen returned to Indiana and took a job with the Indiana Convention Center and Hoosier Dome. When she was promoted to Special Services Public Information Manager and responsible for managing and leasing the 99 Hoosier Dome suites, she sought out Bill Dorsey and Skybox Magazine. Because she knew little about the premium business, she quickly became interested in the newly formed Association of Luxury Suite Directors, serving as the organization’s first president until she left the Hoosier Dome.
In 1994, Ellen joined Maribeth Smith & Associates (MBSA), a consulting firm specializing in special events and project management. She stayed with the firm for 19 years, serving as president from 2003 to 2014. At MBSA, Ellen organized and oversaw every aspect of large-scale events including national and international conventions; NCAA events including the 1997, 2000, and 2006 NCAA Final Four Men’s Basketball Championship Host Committee activities; not-for-profit galas and fundraising events; and corporate meetings. For the 2012 Super Bowl in Indianapolis, Ellen was a member of the Host Committee and coordinated The Huddle, one of the premier fan engagement experiences.
Ellen is a member of the Greater Indianapolis Progress Committee board of directors and Visit Indy’s Tourism Tomorrow board of directors and is an active member of the Indianapolis hospitality community. She is a native of Bloomington, Indiana, and graduate of Indiana University. Ellen lives in Indianapolis with her husband, Vince, and two kids, Anna and Jimmy.