Enterprise Center (formerly Scottrade Center)

Enterprise Center, formerly known as Scottrade Center, has largely remained untouched since its opening 24 years ago. Generator Studio was engaged by the St. Louis Blues to explore options to help drive revenue and keep the arena competitive in the constantly evolving landscape of sports architecture. The most visible improvement to the facility this off-season was the addition of a new all-inclusive premium experience called the Theater Boxes. The design provides an immersive fan experience with unobstructed views to the ice, creating a unique seating product for this venue and taking a different approach to the traditional theater box model.

 

Marketing + Content Manager
Generator Studio
Photo Credit: 
Tom Paule Photography