Enterprise Center | Rinkside Club

Building off the success of the previous year's renovation, Generator Studio teamed up with the St. Louis Blues in early 2018 to audit the existing range of public and premium offerings at Enterprise Center in St. Louis, Missouri. The result of that study led the team to introduce several new products for the 2018-2019 season, two of which became the Scott Credit Union Rinkside Club and Pub ’67.

Located in the previous administrative offices, the Rinkside Club is a meaningful revenue driver and a defining space in the deck of premium offerings at Enterprise Center. With no direct view of the ice, Rinkside’s success hinges on its one-of-a kind-atmosphere inspired by the innovative and diverse culture of St. Louis. The spirit of the region is embodied via the interior finishes palette, which utilizes industrial steel accents reminiscent of old manufacturing buildings and warm touches of wall coverings with patterns inspired by early 20th century jazz clubs.

The user experience starts at the private, dedicated entry located off the main concourse and continues to the first four rows of glass seats along the dasher boards. During breaks in the game or event, fans retreat to the club spaces to enjoy a luxurious and refined environment with all-inclusive food and beverage. A variety of plush seating opportunities, from overstuffed sofas, to nine-foot-diameter booths, to a dedicated VIP cocktail area, surround the 100-linear-foot bar. Food is served in an elevated bistro environment with chef-attended action stations supported by a new nearby warming pantry.

Pub ’67 is the “club within the club,” accessed via a private entry within the Rinkside Club. Designed to celebrate mid-century cocktail culture, Pub ’67 is shaded by desaturated navy tones, walnut wood and brass accents, and rich leather upholstery, all of which become a backdrop to the spotlit historic St. Louis-themed photos scattered throughout the space. Pub ’67 offers patrons a variety of seating options, from high tops in the main bar area, to a low-slung booth room for more casual guests, to a reservation-only tasting room for the ultimate food and beverage experience.

The Scott Credit Union Rinkside Club and Pub ’67 are suited for hockey loyalist and business entertaining alike. Beyond the architecture and interior design elements, the spaces connect and engage through acoustics, theatre planning, and technology design with distributed IPTV, a 3x3 video wall for TV or presentations, zoned background audio throughout, flex spaces with multiple connections to the building’s AV infrastructure, touchscreen control for audio and video including music playback for each zone, and local audio playback via Bluetooth from any device.

View additional submissions in the Alternative Premium Seating Product or Space category for ALSD Spotlight 2019.

Marketing + Content Manager
Generator Studio
Photo Credit: 
Michael Robinson