The Milwaukee Bucks opened Fiserv Forum in 2018 with approximately 12,000 square feet of LED video displays from Daktronics. Perhaps the most unique application of that total is in the Beer Garden outside of the venue, where a six-millimeter display measures 17.5 feet high by 36.5 feet wide to show live action both of the game inside and of other games affecting the Bucks. In this additional space, known as part of the entertainment district surrounding the venue, fans can interact with one another as they enjoy the games and keep up on the action while not in the main seating bowl. It’s a social interaction space with a massive digital screen as the main focal point to engage fans in the area.
The display catches fans attention and draws them into the area. It invites them to linger and socialize. It can show hype videos to get them energized before the game and can show the final score to encourage selfies and other interactions with the displays after the game. The possibilities for engagement and interaction with this application are endless.