Centerplate recently worked closely with the Miami Dolphins recently to solve a design challenge by enhancing the “best seats in the house” and eliminating the “worst seats in the house”. The result was profound, garnering widespread industry acclaim: downsizing the 77,000-seat Hard Rock Stadium and creating a new template where all seats now carry greater value, regardless of location. And, making this a truly iconic South Florida venue.
As part of the team’s $500 million, privately funded renovation, design officials eliminated about 10,000 total seats across multiple levels of the stadium and resulted in seats that are now 25 feet closer to the field. The result also created multiple seating products across multiple price points, with multiple value propositions, which has resulted in the Dolphins generating more revenue from fewer seats.
Ahead of the latest 2017-2018 season, 147 suites were completely renovated, offering luxury and comfort in the ultimate setting to watch any event. The suites vary in size from 10 seats up to 50 seats, offering air conditioning and DirecTV / NFL Sunday Ticket access, multi-feed sound systems, refrigerators, icemakers and private telephone services.
Suite attendants in each location provide personal service during the games, and Centerplate provides top-notch, locally sourced culinary options from executive chef Dayanny de la Cruz.
There are also brand new Theatre Boxes on the BankUnited Club Level, which are 4-6 person individual boxes located in a shared suite environment with inclusive food and beverage.
Lastly, there are four new corner clubs – including the UHealth University of Miami Health System Cornerstone Club – giving suite members access to the corner’s interior space and bar.