Innovative Group

Over the past year, Innovative Group has taken their long-standing proven talents and transformed them by developing revolutionary and unique assets and services for the mobile hospitality and entertainment, experiential industry. The fleet of one-of-a-kind mobile assets captures the spirit of IG’s team, and provides sales with opportunities never before imagined. The first, and most impressive of the assets is MAXimus - a 72’ tractor trailer mobile culinary performance vehicle, built specifically for IG and currently the only one in the world. MAX (Mobile Activation Xperience) offers brands the opportunity to present their products and services in a performance venue never fathomed in a mobile setting. MAX is a transformer of sorts with a huge self-leveling stage, and an elaborate professional kitchen rivaling the most prestigious restaurants. In addition, this grand mobile venue houses several oversized, high-definition monitors and cameras for any worthy showcase. Add a high-powered outdoor speaker system, and you have a vehicle that is a concert, VIP stage, a performance cooking show, and a film-worthy production that is limited only by the speed limit set on the road. MAX started his experiential journey at BaconFest in California, with Food Network’s very own Jeff Mauro, and is now 7,400 miles into the new Gordon Ramsay FOX TV Show, "24 Hours to Hell & Back,” premiering Spring 2018. IG’s other one of a kind experiential asset is aptly named D.R.A.F.T. The Dynamic Restaurant Aboard Fire Truck. With two massive Southern Pride smokers, DRAFT can cater to 10,000+ people making this renovated Firetruck the hottest thing in the market for First Responder Philanthropic initiatives, or at events where beer, BBQ, and entertaining shine. Throw in a flat top grill, 12 beer taps, LED satellite TV’s, and a DJ-ready sound system, and you have one show-stopping, mobile asset that brands can leverage. DRAFT first appeared at BB&T Center in Ft. Lauderdale at an ALSD event and at Notre Dame's 175th Anniversary. GameDay Traditions (GDT) is a VIP Hospitality platform and wraps up IG’s fleet of experiential assets found at various events across the country. GDT offers one-of-a-kind turnkey accommodations that marries luxury suite design, meticulous amenities, and superior customer service outside of major events and festivals. By combining the passion and energy of an anticipated engagement with incomparable VIP treatment, GDT extends the entertainment factor prior to and after an event, ensuring guests and brands are afforded an elevated experience outside of the normal tent and buffet line. All three experiential vehicles cut through a very cluttered atmosphere of buckshot style advertising, while delighting fans with a unique and incomparable crowd-pleasing experience. Just in 2017 alone, IG’s fleet of mobile vehicles have been featured at Super Bowl LI in Houston, the College Football Playoff Championship Game in Tampa, the MLB All-Star Pre-Game Celebration in Miami, University of Kentucky Football Season, FOX TV, and the 175th Anniversary at Notre Dame. 

Submitting Organization
Innovative Group
Category Entered
Outdoor and Tailgating