It's Touch Points that Nurture Connections

Anthony Parilla discusses how teams can and should double down on client touch points and communication.

Working in a two-team dynamic is demanding. It’s constant communication that makes it manageable. In surveys he’s done, Anthony Parilla has found that communication from employee to client is overwhelmingly the most important aspect of sales and service.

So critical is communication that it takes digging deep into what makes each client tick in order to solve the current renewal and retention equation.

The relationships nurtured through Covid will help to understand what clients desire now and into the future.