Jack Trice Stadium

The Sukup End Zone Club was created as part of a $60 million expansion of Jack Trice Stadium, Iowa State Univesity's collegiate football stadium. The two-story, 40,000-square-foot premium club area was constructed in just 13 months, and opened for the Iowa State football home opener in September 2015.

The Sukup End Zone Club features two levels of premium seating and climate-controlled club space, 46 HD televisions, a massive first-floor video wall, premium concessions, a 7,000-square-foot kitchen, four full-service bars, and private restrooms. The upper level overlooks both the playing field and the stadium tailgating scene.

Two massive bin-shaped bars on the upper level offer brand appeal. Sukup Manufacturing is a family-owned Iowa grain bin manufacturing company. The Sukup family gave the naming gift for the project.

The trendy upscale area, built in the mold of a modern sports bar, is also equipped with table tops, lounge furniture, and plenty of room for people to stand. The two separate, 15,000-square-foot lounge areas are connected by a large, open grand staircase. Welcoming guests as they enter the Sukup End Zone Club is Reiman Plaza, named in honor of Roy and Bobbi Reiman whose transformational gift made this project possible. The Sukup End Zone Club accommodates 3,000 fans in outdoor chair-back seats with individual cup holders. 

Outside of gameday, the Sukup End Zone Club is used to host events. In just the first year alone, the club space was home to over 60 outside events, not counting home football games. The Sukup End Zone Club has hosted weddings, wedding receptions, corporate dinners, banquets, and even a campus event featuring over 1,000 students from around the country. The Sukup End Zone Club has become not only one of the best destinations in Ames but in Central Iowa. 

Weitz Company was the general contractor for the project with Neumann Monson, in collaboration with HNTB, as the architects.


Director of Premium and Hospitality Services
Iowa State University Athletics