Jeff Morander


Long time sports industry veteran, Jeff Morander, has been named CEO of the ALSD, announced Bill Dorsey, chairman emeritus.

"Jeff has been in the industry for more than 30 years. He has worked for numerous teams across the NHL, NBA, WNBA and NFL, and held key positions with the NHL League office" says Dorsey. "He has a long track record in business development, ticketing sales and strategy, and delivering on the fan experience. In addition, he directed and executed NHL’s major events such as the NHL All-Star Weekends and Winter Classics."

Morander will work alongside Amanda Verhoff, president of the ALSD. "I believe both Jeff and Amanda can tag team this association to its next stage of growth," Dorsey concludes. "Jeff has extensive experience in revenue generation, strategy and operations, while Amanda is uniquely skilled at running a successful association and is an expert in directing and executing an industry-leading conference. Between the two of them, I believe you have the best of both worlds."

Throughout his career, Morander has been a sought-after industry consultant. Recently, he worked as Executive VP at the Ottawa Senators during the tough pandemic years, and, before that, he set sales records at the Arizona/Phoenix Coyotes. Over the course of his career he has worked with the Atlanta Hawks/Thrashers, Sacramento Kings and Monarchs, Chicago Bears, Tampa Bay Lightning, as well as some minor leagues teams in his early days.

"The ALSD, launched in 1988, is really a second-generation association now," says Dorsey. "We are established as perhaps the largest, sports-focused business association in the United States. In addition, ALSD Europe is experiencing growth, and Jeff also has experience in Europe," states Dorsey.

"With Jeff helping grow the business and with his reach and experience, we expect to see great things for the ALSD now and in the future," says Dorsey.