OwnerSold Out Seating (SOS)
SOS (Sold Out Seating) was created by Kathy Burrows in 2002. A former Registered Nurse, Burrows' last year of nursing school was a solid year of developing strategy, team building, leadership training, and business management which she has developed into a program for growing sports teams and organizational departments looking to create engagement for their staff and clients.
Following nursing, Kathy began a sports career with the Cleveland Indians A leader in sales, she then headed their highly successful $2.5 M a year Heavy Hitters Volunteer Sales Club as well as leading the Inside Sales Team, training, mentoring, strategizing and developing, as well selling in all areas. She was responsible for 2/3 of the total ticket revenue brought into the organization. She returned to consult with them, overseeing 4 departments, helping them increase revenue by nearly $1M in premium, over $3M in groups, $1M in inside sales and more than $1M in season.
Since the inception of Sold Out Seating, Kathy has assisted teams including the NBA, WNBA, NHL, MLB, MLS, USL, NFL, Champ Car Grand Prix, Minor League Sports, Hospitality clients, Retention teams and Premium and Sponsorship areas. She spent over a year and a half with Madison Square Garden, assisting in the development of the WNBA, NBA and NHL sales and service members as well as assisted in transitioning the WNBA team to New Jersey for a 3 year temporary location. She has helped startup teams from the ground up, Premium departments educate their clients for long term relationships, and enables sales members to create a business strategy for successful planning and exceeding goals. Most recently, Kathy focuses on working with teams to take their sales staff to new levels through strategy and process, as well as Leadership workshops to grow and develop young leaders.
With more than 1500 sales tips articles to her credit, she is the author of Potato Chip Ticket Sales and Potato Chip Leadership and is currently working on her third book
Kathy has been heralded by staff members, owners, Presidents, GM’s , Vice Presidents, CRO’s and CEO's for her personal commitment and passion for building their members into committed teams. Kathy still makes sure she sells yearly so that she can be in tune to the needs all reps are facing.