One of America’s most storied franchises is moving to the Entertainment Capital of the World. As the global leaders in experience design, the Raiders turned to Downstream to channel the spirit and essence of the franchise and sell over $1.1 billion in tickets and premium inventory. The result is one of the first public and private sales centers with a museum-like experience rich and deep in storytelling and brand immersion.
With a narrative anchored by legendary owner Al Davis, whose presence greets all who enter, the public-facing areas of the center allow guests to take self-guided tours and explore the history of the Raiders through videos, never-before-seen artifacts, and social media engagements. Visitors encounter the new Raiders Stadium presented through a holocube display – a fully integrated 3D projection video platform that virtually expands to show the stadium seating and premium spaces.
In the private areas of the center, Downstream’s gameday thematic narrative continues as the Raiders sales team seamlessly lead potential clients through the selling process. Large dimensional infographics frame the unique story of the portable grass field as guests ascend the stairwell and are used to demonstrate the multiple uses of the stadium, travel times, and conclude in the closing rooms that are named after the most famous Raiders wins. Entering the rooms, guests have the opportunity to experience the pinnacle of the sport through four custom exhibit designs which encase the team’s Super Bowl trophies. A fully appointed mock suite completes the showcase space.