Little Caesars Arena | Detroit Pistons

After years working in different aspects of the gifting industry, Beatrice and Eli Wolnerman came to the realization that the heart and intention behind the gift was gone and not coming back. With that sentiment in mind, Open Me When was born. Open Me When is a custom gifting agency, specializing in working directly with clients to create strategic, memorable gifts that leave a strong impression. Unlike traditional companies, we get the most out of gifting budgets by listening to each company’s individual needs and finding new ways to add personalization to each and every gift.

Open Me When was approached by the Detroit Pistons to create a special gift for VIP ticket holders at Little Caesars Arena, the new venue in the heart of Detroit. Paying homage to Detroit’s rich Motown history, Open Me When and the Pistons created a branded record player with bluetooth speaker paired with a custom record, pressed locally at Jack White’s Third Man Records.

The result? A blue vinyl record featuring “Sounds of Detroit Basketball”, including in-game commentary, player announcements, and a special message from new Head Coach Dwane Casey. This gift became an instant platinum hit, still generating fond feedback and impact on this year’s ticket holders.

View additional submissions in the Premium Gift category for ALSD Spotlight 2019.

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Open Me When
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Open Me When