Lower Barrier of Entry, Higher Return

Tom Dunn discusses his team’s core pillars, along with a volume-over-yield philosophy, which both lead to organizational success.

Is the desire to serve in your bones? If so, hospitality is a good place to cut your teeth, just as Tom Dunn did.

True stewards learn to stand on specific pillars to best serve their clients, and, perhaps more importantly, understand their clients’ barriers to entry.

These pillars, which Dunn explains, employed with adaptability to today’s market, helped create a certain tactical concept known as volume over yield. It has since allowed the Vancouver Whitecaps FC to expose more fans to games, in turn creating a larger and more loyal community.