Mercedes-Benz Stadium

The new home of the Atlanta Falcons and Atlanta United is redefining the experience that sports fans and event goers should expect when entering their venue, Mercedes-Benz Stadium. Literally at the center of the stadium is the largest, most innovative piece of technology to be featured in a live event space. It’s called the Halo Board. It is 61,900 square feet of LED display circling the top of the venue built into the stadium’s roof structure. The full 360-degree, inward curved display features a 15HD pixel layout and measures 58 feet high by 1,075 feet in circumference. It is more than five stories high, longer than three football fields and large enough for a helicopter to fly through. The partnership and collaboration on engineering and technology between the Mercedes-Benz Stadium team and Daktronics led to an amazing never-been-done-before audiovisual spectacular that fans walk into the stadium and immediately look up to the roof to see.

President of AMB Sports and Entertainment Rich McKay had this to say about the project:

“Daktronics is in a league of their own. We selected to work with them because of their dependability known throughout the industry as well as the creativity they bring in crafting something that has never been done.”

Architect: HOK

Marketing/PR
Daktronics
Photo Credit: 
Daktronics