Mercedes-Benz Stadium: The AT&T Perch

The open-air environment of the AT&T Perch exists on 200 Concourse Level above the entire west end zone. This modern, connected digital-media location captures the energy of the Mercedes-Benz Stadium bowl with an incredible view to the Window to the City. This AT&T branded destination provides mega columns skinned with massive television monitor matrixes, connecting fans to the teams and games they love. A bold new take on delicious offerings from Kevin Gillespie’s GAMECHANGER concession space exists in the heart of the AT&T Perch. The concession space is surrounded by bleacher-style unity seating that offers 12 touchscreen kiosks featuring the Direct TV NOW app. Opposite of the Unity seating space exists a lounge style seating area with large television monitors providing additional Direct TV channels. All of the drink rails throughout the AT&T Perch will offer USB charging ports to provide fans a destination to stay connected in ways that are unique to AT&T.

Submitting Organization
Dimensional Innovations
Photo Credits
Alex Grigsby
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Sponsorship Activation