Naismith Basketball HOF & ImagineAR

YouTube version: https://youtu.be/NXj7NXlAej4

ImagineAR gives a behind the scenes look at our augmented reality green screen video production shoot to support @usmint
2020 Basketball Hall of Fame Commemorative Coin fundraising program. AR created an unique 3D look to the campaign to feature HOF inductees including Nancy Lieberman, Dominique Wilkins, Jamaal Wilkes, Dan Issel, Cynthia Cooper, Tina Thompson, Tom Jernstedt, Alex English and Rick Barry. The campaign video at the end of the segment came to life on any mobile phone using augmented reality with a link to a purchase page. #HoophallCoin

Submitting Organization
ImagineAR
Photo Credits
ImagineAR and Naismith Basketball Hall of Fame
Year
2020
Category Entered
Digital or Technological Enhancement for Premium Spaces
Category
Emerging Technology Innovation