Nicole Freeman

Nicole Freeman
Vice President, Team Marketing & Business Operations
National Basketball Association

Nicole Freeman is Vice President of Team Marketing & Business Operations (TMBO) the National Basketball Association where in addition to being an NBA Account Manager for several teams, she leads the team responsible for TMBO’s support of the Ticket Sales, Retention, Premium and Game Experience business for NBA, WNBA and G-League teams. She also oversees the NBA’s Team Innovation Advisory Council (TIAC).

Prior to her 10 years with the league, she spent over a decade working in the hotel industry in the UK, Ireland and US, beginning with Four Seasons Hotels & Resorts and most recently managing the operations and benefits development of Starwood Hotels & Resorts loyalty program, Starwood Preferred Guest (SPG).

A native Californian, Freeman is a graduate of Cornell University. She currently resides in Stamford, CT with her husband, two young sons, and dog Ruthie.