Re-creating without Re-constructing

If the goal is to utilize today’s state-of-the-art venues and their assets creatively, Kelsey Bannister and team are shooting lights out. 

Fiserv Forum, opened only recently, has incredibly well-appointed premium areas and concourses. But there can always be more than what meets the eye. Seen another way, a concert green room can activate as a bunker suite for basketball. 

Read on as Bannister explains now only her team’s strategy to think outside the box, but also how her clients shine the guiding light on the experiences they want.