Indianapolis based Shawn Sullivan has been working with fan engagement solutions experts; QuizWizards, for the last 6 months, working closely on marketing and sales strategy with Rory McEvoy, their Irish based founder, who also has a US base in Manhattan. Sullivan wrapped up his duties as the deputy athletics director, marketing & strategic initiatives at Ball State University in January 2023, moving up after stints as director, assistant athletic director, and associate athletic director. In addition, he is a voice professional, sports business consultant and an adjunct professor at Northwestern University and Roosevelt University. Prior to this, from July of 2011 - July of 2013, Shawn was director of sales & marketing with Northwestern University Athletics. Shawn currently performs public address announcing duties for the USL’s Indy Eleven, the WNBA & Indiana Fever and the NBA’s Indiana Pacers. Additionally, he provides event announcing services for local and regional triathlon/road racing events along with various voiceover opportunities.