Dimensional Innovations teamed up with the Atlanta Hawks on renovations for the newly renamed State Farm Arena (formerly Philips Arena) in Atlanta, Georgia. DI’s scope included designing and building interval signage, concessions and sponsorship, parking and directional wayfinding, and exterior wayfinding.
Working closely with naming rights sponsor State Farm, DI was able to create a holistic experience throughout the arena, primarily through the signage and wayfinding. By partnering with 12 sponsors, including Anheuser-Busch, Harrah’s, Svedka Vodka, Kia, and Georgia’s Own Credit Union, DI’s consistent design system gives the entire arena an integrated, inclusive feel that can only be found at State Farm Arena.
View additional submissions in the Sponsorship Activation category for ALSD Spotlight 2019.