The Atlanta Braves moved into their new home, SunTrust Park, at the start of the 2017 baseball season. The $672 million, state-of-the-art ballpark holds over 41,000 fans. It’s the first-of-its-kind in Major League Baseball to be surrounded by a $400 million mixed-use development, called The Battery Atlanta, that invites and supports the local community around the ballpark with restaurants, retail, apartment housing, and even a live music theater.
To extend the fan experience beyond the stadium walls, the Braves turned to Dimensional Innovations to create a unique, iconic element. DI designed, engineered, and built a custom, LED-wrapped baseball, 21 feet in diameter, to tower over the common area directly behind the first baseline. The baseball weighs in at almost seven tons, and took roughly four months to complete from start to finish.
In a partnership with NanoLumens, the baseball streams live games, concerts, advertisements, and other messages from the stadium on custom LED screens wrapped in the center of the baseball. As more teams focus on the broader experience and ways to extend fan connections beyond the game, iconic and impactful elements like this custom LED baseball are setting a new standard.