T-Mobile Arena

T-Mobile Arena and University Medical Center (UMC) entered a venue partnership in May 2019 that made UMC the Preferred Healthcare Provider of T-Mobile Arena. In addition to the basic suite of venue partnership assets such as official category delegation, in-arena signage and digital media, etc., UMC received the opportunity to brand specific areas and assets within the arena.

The specific areas UMC had the opportunity to entitle or brand include:
Entitlement of First Aid Station
Entitlement of AED Units
Branding of Lactation Pods
Branding of Hand Sanitizers
Branding Inside Arena Restrooms

Typically, healthcare partnerships have limited engagement with consumers because many companies operating in the healthcare field don’t have a strong brand personality or voice. UMC approached differently and wanted to create lighthearted healthcare moments that guests could identify with. UMC’s assets encourage people to wash their hands, sanitize, and generally be mindful of health.

The elements weren’t completed until early 2020 and couldn’t be more timely as health and wellness is now top-of-mind as the world seeks to reopen venues of all sizes.

Submitting Organization
T-Mobile Arena & MGM Grand Garden Arena | AEG
Photo Credits
NA
Year
2020
Category Entered
Sponsorship Activation
Category
Immersive Fan Experiences