Target Center Officially Reopens Following Completion of Renovation; Timberwolves Home Opener on October 20 will be first public event
Minneapolis-St. Paul – Target Center was officially reopened earlier with a ceremonial ribbon cutting ceremony featuring Minneapolis Mayor Betsy Hodges, Council Member Lisa Goodman, Timberwolves & Lynx CEO Ethan Casson, Timberwolves & Lynx Chief Strategy Officer Ted Johnson, Target Center Vice President and General Manager Steve Mattson and Target Senior Vice President of Marketing William White. Pictures from the event can be viewed here.
Over the past 18 months, the arena has experienced a $145 million renovation. The project included all new premium spaces in the Chairman’s Club, Lexus Courtside Club, TCL Theater Boxes and Club T.I. In addition, the entire premium level has been rebranded as the Treasure Island Resort & Casino Premium Level. The concourse and bowl renovations included a new state-of-the-art scoreboard, refreshed restrooms, new seats, upgraded sound system and digital signage.
The exterior also undertook a transformation, with new paneling added around the entire arena and the addition of a three-story glass atrium and new Life Time Lobby anchoring the building on the corner of 6th Street and 1st Avenue. An additional skyway entrance was also added to the backside of the building that will be open only on game-nights to benefit ingress and egress from the nearby parking ramps.
The Timberwolves & Lynx will look to continue to improve their fan experience in the building beyond the amenities through their "1" Program. The initiative, which was created in collaboration with Disney, centers around how One Moment creates a memory for fans. Every building staff member goes through a training to learn the three pillars of the program: Safety, Smile and Synergy. The team has a goal of being the friendliest building in sports.